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30 clients, all former customers of her store. She heads to local
boutiques, picks out clothing for them and figures out different
outfits. It comes at no cost to the clients; the boutiques pay her
commission. She has kept the name of her store, That Special Look, as the
name of her service.

“It’s a win-win situation,” Ginsburg said. “The store makes
out, I make out and the customer is extremely happy.”
Ginsburg grew up in Cheltenham and went to work as a buyer
for Lord & Taylor right after college. After eight years in New
York, she decided she wanted to return to the Philadelphia area.

Around that same time, she got married and had three sons.

In 1983, Ginsburg and her mother Arlene Ginsburg opened
That Special Look. Arlene Ginsburg had owned a clothing store
with a few other women in Elkins Park, and between the two of
them, they were able to attract a wide group of customers.

One of those customers was Mona Zeehandelaar, who worked
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Carole Ginsburg in the Galápagos. Her new career has allowed her more
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in investor relations and said she frequented That Special Look
for about 20 years.

“I hate shopping,” Zeehandelaar said. “Even if I had had more
time, I would have hated shopping, but I was a very busy working
mother. Carole would dress me. It was as simple as that. I never had
to worry about my wardrobe for work or plays or Saturday nights.”
The years passed. Ginsburg’s mother eventually retired.

Online competition made business tough.

Ginsburg used to, for example, travel all over the world to find
unique pieces to bring back to her customers. She continued to
do that, but the internet meant those suppliers could sell directly
to consumers, and Ginsburg was competing against them.

“These mom-and-pop stores now, they’re finding it so
difficult to be in this industry because everybody can go online to
buy everything,” Ginsburg said. “You don’t get that one-on-one
person who’s going to help you and know what you bought last
year in order to say, ‘OK, you know that blazer you bought? Why
don’t you take that blazer and put it with these pants?’”
When she told her clientele she was thinking of closing the
store, many of them were devastated, Ginsburg said. Some of
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