her office up with some computers. She would invite people for a
focus group into a hotel room or into a home, while the client sat
in a different room and watched on a television.

Thirty-seven years later, the company is still going.

“I attribute my life to having decent health, friends and just fol-
lowing my own path because I had to,” Holman said. “It’s just luck.”
Four or five years ago, Holman’s role at the company began to
change. As her volunteer work began to take up more time, she
stepped back in her company role. Daughter Robin Kaplan now
runs it and serves as president.

Inspired by her mother, Kaplan also started volunteering about
a year ago with the Philadelphia Ronald McDonald House.

“I saw how much she enjoyed it, how much she loved it, and
decided it was time for me to start being able to give back a
little bit,” Kaplan said. “It gets passed down. We all lead by her
example. We’ve all been very fortunate to have her here for all this
time and learn from what she has done.”
Kaplan’s been involved in the company since its beginning, she
said. Over the decades, the company has expanded in physical
size, as well as scope. It now interviews and surveys people across
the country.

“It was time,” Holman said. “She had put her time in, and I
was getting involved in a lot of nonprofits, which I’ve always been
involved in, but this was taking a lot more time.”
Over the years, she had gotten involved in Linda Creed Breast
Cancer Foundation, the Cancer Support Community, as well as
Act II Playhouse and Golden Slipper.

She volunteers at Golden Slipper Gems at Adath Israel on
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DECEMBER 20, 2018
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