Jennifer Lawn of JL Original Designs wants to do more
than talk to you. she wants to show you her work.

Photos above: Biggunsband/iStock/Thinkstock.com
RE REC
N EN
OV T
AT LY
ED ering information and trying to find
the best vendors there for them.”
The fact that vendors at the expos don’t
expect to land many contracts at them is a
good thing for you if you plan on going to
one because it means you can request
information without getting the hard sell.

For example, Adam Weitz said when
his company, Southampton-based A
Sharp Production, sends a representative
to event expos, he expects the person to
hand out information and tell attendees
that if they find it intriguing, they can
make an appointment to get more details
at a later time.

Weitz also said that people interested in
A Sharp Production can get more infor-
mation about it from its website — and
many do.

“As the millennials have come of age,
they prefer [getting information online] to
going to an event,” he said.

Still, if you’re the type of person who
likes putting a face to a name (or a
company), event expos are for you.

“When you go to a party fair, you
become educated in a short period of time
about everything because they’re all there
to help you — and boy, do they want to
talk to you,” Weitz said.

JL Original Designs wants to do more
than talk to you. It wants to show you
its work.

Jennifer Lawn, the company’s owner,
said she used to go to event expos and give
elevator pitches, which are short
summaries of a company’s capabilities that
get their name because they’re brief
enough to be made and digested during a
chance encounter in an elevator.

Over time, however, she concluded that
most of the people at the events are so
W E C R E AT E .

Y O U C E L E B R AT E .

B A R / B AT M I T Z V A H C E L E B R AT I O N P A C K A G E
Five Hour Reception • Four Hour Open Bar • Sit Down Dinner
Custom Cake • Use of Peddler’s Village Gardens for Family Photos
In the heart of the beautiful Bucks County countryside.

Five miles south of New Hope, PA.

215-794-4078 • peddlersvillage.com
See Expos, Page 28
JEWISHEXPONENT.COM SIMCHAS
MARCH 23, 2017
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