Tips
Continued from Page 15
ALWAYS ASK
Event professionals don’t want to be lowballed, but
they absolutely understand that different clients have
different budgets. There’s no shame in telling a vendor
you need to save money in one area or another, or even in
asking for advice if you plan to DIY.

Cindy Singer, founder of Dylan Michael Cosmetics, has happily
consulted with brides-to-be who can’t bring her along to their desti-
nation wedding but will still be using her products. Singer provides
them with a written chart and a diagram showing exactly how to get
the right look — advice that can be used after the event is over.

“For me, as an artist, there’s no such thing as special-occasion
makeup per se,” she said. “I try to make sure it’s wearable again
and practical in their lives.”
She’s also happy to tell clients the truth if they’re spending
money unnecessarily, such as brides who hire her to be on-site at
a venue for after-wedding/pre-reception touchups. That’s $75 an
hour, and “usually I’m waiting to do five minutes worth of
touchups. … If I have done my job correctly [earlier in the day],
they won’t need as much of a touchup as they think.”
Not only that, but brides often find they have less time for
primping than they expect.

“[The most important time for makeup] is before the photos
and before the ceremony,” she said. “After the ceremony, I always
say, ‘If you’re worried about the way you look, you need a psychol-
ogist, not a makeup artist.’”
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“Our clients are offered ‘multiple services discounts’ when they
book more than one of those with us.” Fitzpatrick said.

You might want to also consider using an event planner, even
if you are more of the DIY type.

“Event planners do a lot more than keep you organized,”
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Bottom line, said Singer — who donates a portion of all
proceeds to the Victor Center for the Prevention of Jewish Genetic
Diseases and the Dylan Singer Education Fund, in honor of her
late son — “I don’t want a bride to feel she’s wasting her money.”
For Jewish gatherings,
“off” dates could include Easter
weekend, for example,
or the weekends around
secular holidays like
Memorial Day. Just make
sure you let your guests
know well in advance so
that they don’t make
vacation plans of their
own. You want to be
the No. 1 priority!
BOOK “OFF” DATES
As with individual vendors, event venues offer
discounted rates under certain circumstances.

“Venues and vendors are always looking to fill dates
that aren’t prime Saturday nights,” Fitzpatrick said, “so
booking on a Friday, Sunday or holiday weekend when your
guests won’t have to go to work the next day will likely mean
lower prices.”
For Jewish gatherings, that could include Easter weekend, for
example, or the weekends around secular holidays like Memorial
Day. Just make sure you let your guests know well in advance so
that they don’t make vacation plans of their own.

You want to be the No. 1 priority!
4 CASH MONEY
Although it’s often necessary to pay with credit cards
for big events, cash is still king when it comes to
vendors, who get hit with big credit-card processing
fees. Some vendors actually have different pricing schemes
depending on method of payment; if so, cash — and personal
check —always beats credit financially.

Even vendors that don’t differentiate in price that way may be
willing to negotiate when you offer to pay with cash. And paying
with cash means it’s over when it’s over. Now won’t that feel good? l
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