Tips
Continued from Page 15
ALWAYS ASK
Event professionals don’t want to be lowballed, but
they absolutely understand that different clients have
different budgets. There’s no shame in telling a vendor
you need to save money in one area or another, or even in
asking for advice if you plan to DIY.

Cindy Singer, founder of Dylan Michael Cosmetics, has happily
consulted with brides-to-be who can’t bring her along to their desti-
nation wedding but will still be using her products. Singer provides
them with a written chart and a diagram showing exactly how to get
the right look — advice that can be used after the event is over.

“For me, as an artist, there’s no such thing as special-occasion
makeup per se,” she said. “I try to make sure it’s wearable again
and practical in their lives.”
She’s also happy to tell clients the truth if they’re spending
money unnecessarily, such as brides who hire her to be on-site at
a venue for after-wedding/pre-reception touchups. That’s $75 an
hour, and “usually I’m waiting to do five minutes worth of
touchups. … If I have done my job correctly [earlier in the day],
they won’t need as much of a touchup as they think.”
Not only that, but brides often find they have less time for
primping than they expect.

“[The most important time for makeup] is before the photos
and before the ceremony,” she said. “After the ceremony, I always
say, ‘If you’re worried about the way you look, you need a psychol-
ogist, not a makeup artist.’”
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“Our clients are offered ‘multiple services discounts’ when they
book more than one of those with us.” Fitzpatrick said.

You might want to also consider using an event planner, even
if you are more of the DIY type.

“Event planners do a lot more than keep you organized,”
Fitzpatrick said. “They have relationships with vendors who have
already proved themselves to be amazing, and your planner can
often negotiate better pricing for you because they call upon those
vendors regularly.”
Even if you go it alone, Fitzpatrick recommends using the same
vendors for subsequent events (assuming you’re satisfied with their
services) because many companies offer repeat-client discounts.