a lot of retro parties, where we had retro candy bars.

“People want to be creative, so we usually start planning four to
six months in advance.”
Preparation and the ability to adapt on the fl y is key, ac-
cording to Steinfeld, which is where her legal expertise
comes in handy.

“It’s all about planning,” she said. “Don’t wing it be-
cause it never comes out all right. So have contingen-
cy plans. If anybody believes they can pull off an event
without one glitch happening
they’re dreaming. Being a
lawyer I’m trained in an-
alytical thinking.

“I map out what
could go wrong. I re-
view all the vendor
contracts. I need
to know what is
this person get-
ting and what
are they paying
for? Th en I put
a whole schedule
together.” While
party planners may put
together weddings
and Bar and Bat Mitz-
vahs by the score, and even
throw together an occasional
divorce party, those mile-
Mary Beth Bogan
stone birthdays hit home
Russo's 50th
the most.

birthday party
“I lost my mother
PHOTOS PROVIDED
when I was very young
and I miss her,” Zaslow said. “It really gives me a
very warm feeling to see people who are alive and
still able to celebrate.” ●
“IF ANYBODY
BELIEVES THEY
CAN PULL OFF AN
EVENT WITHOUT
ONE GLITCH HAP-
PENING THEY’RE
DREAMING.” jmarks@jewishexponent.com; 215-832-0729
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