dressing modestly or into modesty, then I have a lot of followers
of all different religions.”
At first, she was surprised to see that she had so many followers
from different backgrounds.

“Why would they be interested in me?” she chuckled.

But she said you could use modesty to enhance your life rather
than see it as a setback, from any point of view.

In the fashion world, she explained, designers like Dolce and
Gabbana, Valentino and Christian Dior create outfits that happen
to be modest as a way to be noticed.

“A lot of people do see the beauty in covering up a little. You don’t
have to flaunt everything to get attention. You can have gorgeous
designs that are just modest.”
In addition to those designer brands, Wircberg gets a lot of her
favorite pieces from H&M and Zara. She also shops at Jewish stores
that feature Jewish designers who create chic, modest outfits for ob-
servant women, such as Mimu Maxi, Linear Collection and Project
6 NY.

Sometimes she has to add fabric to the skirts she buys from stores
like H&M to make sure they cover her knees, or she wears a tank top
under a shirt so it covers her collarbone, but these Jewish designers
reduce the need for that. It’s easier and more worth her time to buy a
dress that fulfills her modesty requirements.

She also follows other modest fashion bloggers for inspiration
and admiration, like Fabologie or two of her friends, Aliza Scharf,
who has almost 4,000 followers on Instagram, and Eliana Ladenheim
from Eishes Styles.

“Being a modest fashion blogger, you have this little group of
other modest fashion bloggers and modest designers who create
these outfits, and it’s just very cool,” she said.

Wircberg described her personal style as not necessarily all over
the place, but “big.”
“I don’t really have a certain style. I like to have different looks,”
she said, whether wearing a high-waisted flowy long skirt or rocking
a leather jacket.

The streets — and bricks — of Philadelphia provide
the backdrop for Wircberg’s fashion chronicle.

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On top of being a mother, Wircberg is the co-director of the Old
City Jewish Art Center with her husband, Zalman. She also went to
culinary school.

“All of the arts — in terms of the art gallery and being a chef and
also being into fashion — for me, it’s all forms of expression. They all
relate to each other tremendously,” she said.

When it comes to her fashion, Wircberg does her best to be com-
fortable and stylish.

“I’m not the type of mom who walks around in heels. I understand
the role as a mother and the fact that I’m running around doing
things,” she said.

And even as a busy mother, Wircberg said, putting together an
outfit is usually not a big deal.

“Sometimes I think about what I’m going to wear, and other times
I just throw something on,” she said. “I don’t think about it that
much. I just take whatever’s in my closet.”
One of her favorite go-to pieces is a black frock from Mimu Maxi,
a simple jersey-knit loose dress. She said she could dress it up or
down, making it an easy and comfortable outfit. Matched with her
favorite accessory, a chic hat, and she’s ready to go.

And 4-year-old Lezi and 1-year-old Roza aren’t left out when it
comes to their mother’s fashions either.

“I actually enjoy shopping for my kids more than myself,”
Wircberg said. She likes having both a boy and girl to dress, and
prefers dressing her daughter like a “little lady” instead of a baby.

Being the modest mom is definitely a family affair — the pho-
tographer behind her flawless photos is her husband, Zalman. But
she emphasized that even though modest mom is a big part of her
life, it usually only takes up about 15 minutes of her day as she passes
by any interesting Philadelphia backdrop.

“I don’t just walk around with a photographer all day long. Usu-
ally, my pictures are taken as I’m putting my kids in the car before
school,” she said.

Her son has gotten used to the routine, too. “A lot of times, if
we’re not taking a picture and we’re going somewhere, he’ll be like,
‘Mom, let’s take a picture.’
“They’re my kids, I’m with them every day, so they’re such a big
part of my life. I try to incorporate them into ‘modest mom’ also
because it shows that you can be a mother of two and still walk
around modest and dress with style.” l
Contact: rkurland@jewishexponent.com; 215-832-0737
SIMCHAS OCTOBER 29, 2015
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