‘Modest Mom’ Makes Frum Au Courant
Rachel Kurland
JE Staff
SOME THINGS NEVER GO OUT OF STYLE — THAT LITTLE
black dress, leather jackets, Tiffany and Co. — and even modesty.

Modesty has been around since the beginning of Jewish law. It
may be difficult to adhere to in an era where the Kardashians reign,
but one Philadelphia mom’s style is becoming noteworthy.

Emunah Wircberg has developed a following for her fashion-
forward posts as “modest mom” on Instagram. As the multitude of
positive comments on her page indicate, her taste in covered-up
garments show that it is possible to be both modest and fashionable.

Although it may be hard to believe based on her outfits, the 23-
year-old mother of two wasn’t always à la mode. She developed her
sense of style after spending a year studying in Israel. Her parents
weren’t so strict when it came to a dress code, but her school and
seminary were. At the seminary, the dress code mandated a button-
down shirt of any kind and a pleated skirt.

She felt that the restrictions were somewhat forced upon her and
had a negative connotation, but instead of being upset about the rules,
she decided to stay positive and make her attire fashionable.

“We brought out our own sense of fashion with our accessories,
like headbands, jewelry, bags, shoes,” she said.

After Israel, Wircberg lived in Brooklyn for four years — a time
Emunah Wircberg’s children frequently appear
with her on her Instagram account, the_modestmom.

Emunah’s Instagram
and a place that had the most influence on her style.

Aside from a passion for fashion, Wircberg said having good
style also makes a difference in how you
present yourself. As a Jewish woman, she
added, following the observant guidelines
of modesty while also being fashionable is
a beautiful form of expression.

“As an observant woman, all mitzvahs
that we do are a way of connecting to God,
so following the guidelines of modesty is
one of them,” she said.

Wircberg currently has more than 4,400
followers on her Instagram account
the_modestmom, which she started in
March. She tags designers and stores in her
pictures so her followers can see where she
bought her clothes.

She eventually hopes to write more about
her outfits and blog about where her inspi-
ration comes from.

But for now, she does her best to be re-
sponsive to her followers, answer their ques-
tions and inspire them to see the beauty in
modesty. “For me, I just want to show people that
you can be a mother and running around
chasing two children and working and dress
modestly but be fashionable,” she said.

“I have Jewish followers, I have Christian
followers, I have a lot of Muslim followers
as well, or just people who appreciate
dressing modestly,” she added. “Every reli-
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gion has their own certain set of guidelines
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of what they wear, but in general, if they are
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