New Appeal
Continued from Page 17
P ASSOVER
PA S S O V E R GR
G REET
R E E T I N NGS
G S T TO O ALL
A L L
O U R C U S T O M E R S A N D F R I E N D S
‘KOSHER-STYLE’ SIGNA ATURE
T TURE
DISHES FOR PASSOVER
P ASSOVER MENU
M All Passover Prepared Foods
are made with ingredients
that are Kosher for Passover r. .

...from sundown on April 22nd to sunset on April 30th
APPETIZERS Chopped Liver
Gefilte Fish
Baba-Ganoosh SALADS
Israeli Greek
Nicoise T una
Nova Lox on Greens
Chicken on Greens
SOUPS Chicken Matzah Ball
Potato Dill
Passover V egetable
e LUNCHES
Latkes Omelettes
Light Mediterranean dishes
DINNERS Kebobs (Chicken, Lamb, Beef)
Stuffed Cabbage
V egetarian Prokas
Brisket Bedouin Bandid Kebobs
Kosher Liver Provencial
T urkish Lamb
Chicken Carmelita
Chicken Israeli
Chicken Marakesh
Chicken Marengo
Cornish Hen
Empire Chicken
Lamb Chops
Fish Mediterranean
Lemon Sole
Broiled Salmon
T ilapia
DESSERTS Apple Matzo Cake
Chocolate Babka
Pesah Myster y Cake
Israeli Date Cake
726 W e est Avenue
A venue • Jenkintown,
Jenkinto P A 19046 • 215.884.7204
Monday-Saturdayy, 11am-10pm
11am m-10pm • Sunday y, , 2pm-9pm
YOUR SOURCE or buying or selling a home and finding
open houses in the Greater Philadelphia area.

Real Estate
A SPECIAL IN-PAPER SECTION PUBLISHED BY THE
PUBLISHES: APRIL 21
ADVERTISING SPACE DEADLINE: APRIL 15
TO ADVERTISE ,
contact your sales representative or call 215.832.0753
wandered off could find their
place. Also, something to clean
wine stains from my shirt — that
alone would be worth 45 bucks.

I already have plenty of pack-
aged Passover foods that twist
my insides, a box of Haggadahs
I only use once a year and so
many seder plates we have a “dis-
cussion” each Passover on which
one to use. So I was curious
about what Hello Mazel was re-
ally offering. Was it basically just
a Jewish take on the trendy sub-
scription boxes of artisanal what-
have-you? Or was this a box that
could also feed the soul?
Most of all, I wondered:
What could a box filled with
Passover stuff do to actually
bring Jews together?
To get a better understanding
of Hello Mazel’s Passover box —
one of four promised packages
that Hello Mazel plans to deliver
this year — I spoke with Yoav
Schlesinger, executive director
of The Kitchen, the San Francis-
co-based, rabbinically led spiri-
tual community that is putting
the project together.

The Kitchen, which describes
itself as “a religious startup,” says
on its website that Judaism is about
“provoking awe and purpose.”
To that end, they had to “re-
think what might go in a box of
Jewish stuff,” Schlesinger ex-
plained. As a goal, they wanted
something that was “unexpected
and inspirational,” he said.

For now, the item-by-item
foods are relevant.”
Moving beyond “symbolic
ethnicity” — a term coined by
sociologist Hebert Gans
describing a nostalgic
relationship with Ju-
daism that relies on a
“love for and pride
in a tradition that
can be felt without
having to be incor-
What could a box filled
with Passover stuff do
to actually bring Jews together?”
contents of this “highly designed”
box remain known only to the
Kitchen. However, speaking
about the box’s mix of food, rit-
ual object and text, Schlesinger
says he hopes the food will pro-
vide an entry point to the Jewish
content, and the Jewish content
will provide a “framework in
which to understand why the
porated in everyday behavior” —
Schlesinger said one question
driving the project was: “How do
we get Torah to more people and
into more people’s hands?”
As an answer, The Kitchen’s
crew created a Haggadah, a pro-
totype of which Schlesinger and
others successfully tested at their
own seders last year.

Name: Carlino's Specialty Foods
Width: 9.25"
Depth: 5.5"
Color: Black plus one
Comment: Jewish Exponent
Ad Number: 00066445
18 APRIL 7, 2016
JEWISH EXPONENT
JEWISHEXPONENT.COM