PASSOVER’S NEW APPEAL
With the Crowdfunding Generation
BY EDMON J. RODMAN | JTA
L OS ANGELES — Can the
essence of Passover fit into
a box? Fans of Manische-
witz and Streit’s will undoubtedly
answer, “Yes — in a matzah box.”
But a successful Kickstarter
campaign called
Hello Mazel aims to reinvent that box,
promising a package filled with
Passover-related “Jewish awe-
someness” that will be delivered
to your door (or someone else’s).

The project was a smash on
Kickstarter, to the tune of more
than $152,021 with 1,395 backers.

Investors who pledged a min-
imum of $45 will receive a box
this month containing “three
twists on the tastes of Passover,
a Haggadah like none you’ve ever
used and a seder plate that is not
a seder plate,” according to the
enigmatic pitch.

Thinking inside the box, I
wondered what would go into a
box of my own creation. Perhaps
a jar filled with the essence of full-
strength maror to revive them to
the awe of liberation. Also a seder
clock; one that doesn’t mark the
time but rather the steps of the
seder, so that people who had
See New Appeal, Page 18
Hello Mazel is a quarterly box of Jewish stuff.

hellomazel.com Name: Izzie's Deli
P ASSO VER DINNER MENU
Width: 9.25"
$20.95pp T ak -e out
Depth: 5.5"
$26.95pp Ea t-in
Color: S oups:
Black ( Choose
plus one) one
Comment: - M a tz o Ball Passover
Chicken soup Palate 4/7
- G ar den V egetable
soup Ad Number:
00066405 P ASSO VER A L A C AR TE
A v a ilable A t O ur D eli Throu ghout The W We e ek
A pp etiz ers ( Choose one)
- G efilt e F ish with R ed Horser adish
- Chopped Liv er
- S w eet ‘ n S our M ea tballs
En tr ée ’ s s: ( Choose one)
SER SERVING
VING TRADITIONAL
TR ADITIONAL
PASSOVER P ASS
A O VER MENU
- S tuffffed
ed C abbage in sw eet and sour sauc e
FRI & SAT
S A T EVENING
E VENING
- B eef Br isket slic ed thin and ser v ed with g yvar
- R oast ed Half Chicken ser v ed with M a tz o stuffing
- R oast ed T ur key Br east ser v ed with M a tz o stuffing and g v var y
- Chicken Br east (bone in) r oast ed in a sw eet or ange mar malade glaz e
- Br oiled S almon t opped with o v en r oast ed t oma t oes and g r een oliv es
Side D ishes: ( Choic e of t w o)
- R oast ed Her b P ota t oes
- R oast ed G ar lic and R osemar y M ashed P ota t oes
- R oast ed F inger ling S w eet P ota t oes
- P ota t o La tkes
- T zimmes ( C ar r ots and S w eet P ota t o casser ole)
- W hole Gr een B eans
- R oast ed V egetable M edley
- M a tz o S tuffing
Desser ts: A ssor t ed cakes and P asso v er desser ts
- M a tz o B o wl S oup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8 . 95 Q uar t 2 M a tz o Balls
- V egetable S oup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7 . 95 Q uar t
- G efilt e F ish lar ge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2 . 75 each
- Horser adish R ed sauc e . . . . . . . . . . . . . . . . . . . . . . . . . . . $2 . 50 8 o z, $4 . 50 16 o z
- Chopped Liv er . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9 . 99 lb
- S w eet and S our M ea tballs . . . . . . . . . . . . . . . . . . . . . . . . $10 . 99 lb
- S tuffffed
ed C abbage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5 . 99 each
- B eef Br isket with Gr va y ser v ed b y the lb . . . . . . . . . . $14 . 99 lb
- R oast ed T ur key Br east with Gr yva . . . . . . . . . . . . . . . . . $13 . 99 lb
- Half R oast ed Chicken . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8 . 99 each
- Br oiled S almon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 99 each
- R oast ed P ota ot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 99 lb
- M ashed P ota t o R oast ed G ar lic and R osemar y . . . . . $6 . 99 lb
- Gr een B eans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 99 lb
- T Tz zimmes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 99
- M a tzah stuffing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 99 lb
- P ota t o La tke . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1 . 99 each
- P ota t o K ugel Half P an . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13 . 99
- Spinach K ugel Half P an . . . . . . . . . . . . . . . . . . . . . . . . . . . $13 . 99
- S w eet K ugel Half P an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13 . 99
- Char oset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9 . 99 lb
A ssor t ed C ake
ak es and P asso v er S w eets
- M acar oons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 95 lb
- Honey C ake . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9 . 75 each
- A pple loaf C ake . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9 . 75 each
- Choc ola t e chip L oaf C ake . . . . . . . . . . . . . . . . . . . . . . . . . $9 . 75 each
- F ruit S alad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 95 lb
- A ssor t ed P asso v er C ook ies . . . . . . . . . . . . . . . . . . . . . . . $14 . 75 lb
C Call
all For
F or More
M Information
Informa tion O Or r Plac
Place e Your
Y our O Order
rder O Online
nline 700 Dekalb
Dek alb Pike
P ikk e • Blue
B Bell,
B ell , PA
P A • 19422 | 484-322-2126
4 | w www.izziesdeli.com
w w .izziesdeli.c om | w www.facebook.com/izziesdeli.com
w w .fac eb o ok .c om/izziesdeli.c om
JEWISHEXPONENT.COM JEWISH EXPONENT
APRIL 7, 2016 17