Passover-Friendly
Continued from Page 15
Lubinsky added that making
special Passover runs of products
does not stop at food.

Aluminum foil companies pro-
ducing kosher-for-Passover foil
“have to use cleaning agents that
are [suitable] for Passover. They do
a special run and they have an
OUP on them. The amount of
those products that is consumed
for Passover is enormous … [and]
it’s good business [for the company
to produce them].”
On the marketing side of the
issue, Lubinsky sees a growth in
the advertising of kosher-for-
Passover products.

“You see a lot of supermarket
ads that highlight Passover spe-
cials. There are also a lot online
apps with Passover products. I see
technology being used in a big
way,” he said.

When a mainstream, non-Jew-
ish company approaches Lubicom
with an interest in marketing a
special kosher-for-Passover ver-
sion of its product, Lubinsky first
determines if the product is
unique, and if it is, he suggests
that the company “be very user-
friendly in teaching consumers
how to use the product” through
recipes, meal ideas, and tie-ins
cent years, Elefant noted, con-
sumers “are actually trying to stay
away from high fructose corn
syrup” for health reasons, prompt-
ing a growing number of food pro-
ducers to remove
the substance
from many
Aluminum foil companies
producing kosher-for-Passover
foil have to use cleaning agents
that are suitable for Passover.

with other products that are also
kosher for Passover.

As for Coca-Cola, when it had
removed high fructose corn syrup
from its ingredients in 1990, it did
so in response to Passover con-
sumers’ demand. But in more re-
products and use natural sugars or
fruit sugars as substitutes. This
makes such products easier to cer-
tify as kosher for Passover.

In the end, Elefant said, “it
always boils down to dollars
and cents.” l
The cover of Roger Horowitz’s forthcoming book, “Kosher USA: How Coke Became Kosher and
Other Tales of Modern Food.”
Columbia University Press
Name: Six Points Restaurant Group
Width: 9.25"
Depth: 5.5"
Color: Black plus one
Comment: Passover Palate 4/7
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16 APRIL 7, 2016
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