Name: Acme Markets Width: 9.25" Depth: 11" Color: Black plus one Comment: PASS/PAL Ad Number: 00066378 CELEBRATE T he Fest ival of Pа sover 2 3 99 ea. Streit’s or Manischewitz Matzos Kedem Juice Yehuda or Osem Matzos 64 fl. oz. btl. Limit 4 5 lb. pkg. FREE 4 99 99 ea. 5 lb. pkg. FREE WITH $ 25 PURCHASE Limit 1 offer per customer 1 99 2 99 WITH $ 25 PURCHASE Limit 1 offer per customer 89 ¢ lb. Streit’s Macaroons ea. Empire Kosher Frozen Turkeys 10 oz. pkg. 1 99 4 2 Bartons Caramel Clusters Manhattan Chocolates Chocolate Covered Jelly Rings 6 oz. gift box 6 oz. pkg. 5 99 99 Savion Fruit Slices Lay’s Potato Chips 15 oz. can 19 oz. can Empire Kosher Frozen Turkey Breast: $3.49 lb. 2 for $ Lieber’s Tomato Sauce Osem Mediterranean Pickles 5.5 oz. pkg. 9 oz. pkg. 3 49 1 99 ea. Lieber’s • Lemon Juice 4 99 48 fl. oz. btl. 32 oz. jar • Apple Juice • Safflower Oil 4-pk., 6.75 fl. oz. boxes SAVE $ 1 Kedem Sparkling Juice price without coupon 2 for $5 DO NOT DOUBLE 25.4 fl. oz. btl. EXPIRES 4/30/16 RV0100 when you buy any 2 Kedem Sparkling Grape Juice 1 00 / 2 $ WITH MFG. COUPON BELOW price without coupon $1.99 ea. MANUFACTURER COUPON DO NOT DOUBLE MANUFACTURER COUPON SAVE $ 1 redeemable at: Void if sold or transferred. Consumer pays CRV and sales tax. Misuse constitutes fraud. RETAILER: We will reimburse the face value plus $.08 handling provided you comply with our coupon redemption policy, available upon request. Submission of coupons signifi es compliance. Send to: KAYCO Foods, P.O.Box 407, MPS DEPT. 989, Cinnaminson, NJ 08077 DO NOT DOUBLE 24 oz. jar EXPIRES 4/30/16 RV0100 1 00 / 2 $ EXPIRES 4/30/16 redeemable at: Void if sold or transferred. Consumer pays CRV and sales tax. Misuse constitutes fraud. RETAILER: We will reimburse the face value plus $.08 handling provided you comply with our coupon redemption policy, available upon request. Submission of coupons signifi es compliance. Send to: KAYCO Foods, P.O.Box 407, MPS DEPT. 989, Cinnaminson, NJ 08077 RV0100 WITH MFG. COUPON BELOW MANUFACTURER COUPON SAVE $ 1 1 00 / 2 $ Yehuda Egg Matzos price without coupon $2.99 10.5-11 oz. pkg. EXPIRES 4/30/16 DO NOT DOUBLE redeemable at: Void if sold or transferred. Consumer pays CRV and sales tax. Misuse constitutes fraud. RETAILER: We will reimburse the face value plus $.08 handling provided you comply with our coupon redemption policy, available upon request. Submission of coupons signifi es compliance. Send to: KAYCO Foods, P.O.Box 407, MPS DEPT. 989, Cinnaminson, NJ 08077 1 00 / 1 $ 3 BUY Wissotzky Tea WITH MFG. COUPON BELOW MANUFACTURER COUPON 20 oz. pkg. DO NOT DOUBLE EXPIRES 4/30/16 RV0100 1 00 / 2 $ price without coupon 4 for $5 MANUFACTURER COUPON 1 FREE when you buy any 2 Wissotzky Tea redeemable at: Void if sold or transferred. Consumer pays CRV and sales tax. Misuse constitutes fraud. RETAILER: We will reimburse the face value plus $.08 handling provided you comply with our coupon redemption policy, available upon request. Submission of coupons signifi es compliance. Send to: KAYCO Foods, P.O.Box 407, MPS DEPT. 989, Cinnaminson, NJ 08077 PRICES VALID THRU APRIL 21, 2016 WITH MFG. COUPON BELOW price without coupon 2 for $4 RV0100 when you buy any 1 Yehuda Egg or Whole Wheat Matzos 2 for $ SAVE $ 1 when you buy any 2 Yehuda Gefilte Fish 9-16 oz. pkg. valid on regular only, not gluten-free 2 price without coupon $3.49 Yehuda Matzo Meal, Cake Meal or Farfel Canister when you buy any 2 Yehuda Farfel, Matzo Meal or Cake Meal 49 ea. Yehuda Original or Sweet Gefilte Fish 1 99 ea. SAVE $ 1 25.4 oz. btl. redeemable at: Void if sold or transferred. Consumer pays CRV and sales tax. Misuse constitutes fraud. RETAILER: We will reimburse the face value plus $.08 handling provided you comply with our coupon redemption policy, available upon request. Submission of coupons signifi es compliance. Send to: KAYCO Foods, P.O.Box 407, MPS DEPT. 989, Cinnaminson, NJ 08077 WITH MFG. COUPON BELOW 6 oz. pkg. 9 oz. pkg. 99 ¢ 4 MANUFACTURER COUPON Bartons Seder Creme Mints 24 fl. oz. btl. 2 for $ WITH MFG. COUPON BELOW Lieber’s Semi Sweet Chocolate Chips Lieber’s • Vegetable Oil Lieber’s May-Oh! or Light May-Oh! 32 fl. oz. btl. 5 99 1 99 ea. GET Lipton Kosher Soup or Matzo Ball Mix 4.3-4.5 oz. pkg. EXPIRES 4/30/16 when you buy any 2 Lipton Matzo Ball Soup Mix or Matzo Ball & Soup Mix redeemable at: Void if sold or transferred. Consumer pays CRV and sales tax. Misuse constitutes fraud. RETAILER: We will reimburse the face value plus $.08 handling provided you comply with our coupon redemption policy, available upon request. Submission of coupons signifi es compliance. Send to: KAYCO Foods, P.O.Box 407, MPS DEPT. 989, Cinnaminson, NJ 08077 Visit www.ACMEmarkets.com or call 1-877-932-7948 Some items not available in all stores. Rain Check: We strive to have on hand sufficient stock of advertised merchandise. If for any reason we are out of stock, a Rain Check will be issued enabling you to buy the item at the advertised price as soon as it becomes available, Savings may vary. Check price tag for details. We reserve the right to limit quantities. Please, No Sales to Dealers. Availability: Each of these advertised items is required to be readily available for sale at or below the advertised price in each ACME store except where specifically noted in this ad. Customer is responsible for sales taxes on all taxable items. © 2016 Albertsons, L.L.C, Albertsons, the ACME logo, the ACME Savon Pharmacy logo and the 10 for $10 logo are trademarks of New Albertson’s, Inc or its subsidiaries and is used under license. We reserve the right to correct printed errors. JEWISH EXPONENT 4/8/16 2 APRIL 7, 2016 JEWISH EXPONENT JEWISHEXPONENT.COM 2100 ARCH STREET, PHILADELPHIA, PA 19103 MAIN PHONE NUMBER: 215-832-0700 Name: U of P/ Phila A B Antiques E N E F I T Show F O R Width: 5.5" Depth: 5.5" Color: Black plus one Comment: JE 4/7 Passover Palate Ad Number: 00065668 
PENN MEDICINE TH E PHILADELPHIA THE P H I L A D E L P H I A R T SHOW S HOOW ANTIQUES AN T IQ U E S A ART & APRIL 15- 17 7 71 PUBLISHER’S REPRESENTATIVE/  GENERAL MANAGER STEVEN ROSENBERG EDITOR-IN-CHIEF JOSHUA RUNYAN MANAGING EDITOR ANDY GOTLIEB SENIOR STAFF WRITER B Be eB Dazzled! D a zz del !d JON MARKS p ri l 15 51 to 1 17, 7, 2016 an oj in th the e Co Come m e to T The he N Navy a vy Y Yard ar d f from r orf m A April and d join icxe te m e tn of vi viewing ew in g select an t iq ues, im po tr an t ar art, t, an ri o d excitement antiques, important and d rar rare e pe period STAFF WRITERS JASON COHEN RACHEL KURLAND MARISSA STERN PRODUCTION DIRECTOR JENI MANN The Navy Yard | South Broad Street & Intrepid Avenue | Philadelphia, PA ART/PRODUCTION COORDINATOR LONNA KOBLICK GRAPHIC DESIGNER STEVE BURKE DIRECTOR OF SALES SHARON SCHMUCKLER TICKETS CIT K E T S O ON N SALE N NOW! O W ! Name: U of P/Katz Center for Judaic S Width: 5.5" ANNOUNCING Depth: THE 3.62" 2016 Color: Black BOARDMAN Comment: LECTURE JE Passover Palate 4/7/16 Ad Number: 00064918 D N I M L A U T I TH E SPIR ADVERTISING REPRESENTATIVES SUSAN BARON BROOKE KEYSER TAYLOR ORLIN Save evaS $5.00 off o ff general areneg admission al dm oissi n tickets cit ke tek s with tiw h code edoc JEXPO – Expires eripxE s 4/11/16. 4/11 / 16 . Online O nlin e purchase crup ha es only no ly at a t www.philadelphiaantiquesandartshow.com. ww w. pledalihp.w hi aseuqitnaa nd ohstra oc.w m . Science Insights from CLASSIFIED SALES BEVERLY ALDORASI NICK STALLER MARKETING DIRECTOR polog and Anthro BRUCE WARTELL WITH Andrew Newberg, Professor and Director of Research at the Myrna Brind Center of Integrative Medicine at Thomas Jefferson University and Hospital, and Tanya Luhrmann, Watkins University Professor of Anthropology at Stanford University ce Experien of Religious s ie er st y M y into the THURS, APRIL 14 | 3:00–6:30 PM UNIVERSITY OF PENNSYLVANIA ARCH 208 (3601 LOCUST WALK) Join Penn’s Department of Religious Studies as we 
 
  




 

 
  


 



 
JOSHUA HERSZ DIRECTOR OF BUSINESS OPERATIONS CHERYL LUTTS FINANCE ASSISTANT MARIE MALVOSO SUBSCRIPTIONS Name: filler Width: 5.5" Depth: 1.62" Color: Black Comment: - Ad Number: - Good Life THE A SPECIAL SUPPLEMENT TO THE PUBLISHES: MAY 12 ADVERTISING SPACE DEADLINE: APRIL 22 TO ADVERTISE, contact your sales representative or call 215.832.0753 NICOLE MCNALLY JEWISHEXPONENT.COM THE GOOD LIFE delivers the latest news, trends and advice regarding living well at age 55 and beyond. JEWISH EXPONENT APRIL 7, 2016 3 Passover Meals Missing Matzah — ON PURPOSE COMPILED BY RIVKA LIEBERMAN | JOYOFKOSHER.COM P esach is upon us! Welcome to the healthiest religious cleanse in the world, un- less of course you’re like 99.9% of Jews and enjoy your fair share of meats, kugels and pesach cakes (yum?) throughout the week. Despite the countless seder guests, you are likely to have plenty of leftovers to get you through some of chol hamoed, but when those run out and you get sick of the matzah, enjoy these matzah-free recipes. There’s something about Pesach that leaves one either achingly full or searching the fridge as if you haven’t seen food in weeks. Strike a healthy bal- ance with hearty, meatless meals CREAMY CARROT BISQUE that should leave you with left- PAREVE overs for lunch or dinner the next day. Start with the Creamy 1 cup vegetable broth (or water) Carrot Bisque, followed by 1 medium yellow or white Drunk Tuscan Tuna Steaks, onion, diced and Grilled Eggplant and 10 large carrots, peeled and Roasted Pepper Salad with Pre- chopped served Lemon. End the meal 3 cups unsweetened low with something sweet such as fat non-dairy milk (or Cheesecake Ice Cream with water) Crumbled Macaroons. 1 tsp. sea salt, or to taste These recipes are provided Freshly ground black pepper, courtesy of joyofkosher.com, cre- to taste ated by Jamie Geller, who also has the magazine, Joy of Kosher With Jamie Geller, and a new Garnish 2 tsps. fresh mint, chopped cookbook, “Joy of Kosher Fast, Fresh Family Recipes.” In a 6-quart soup pot: 1. Heat ½ cup of the vegetable broth (or water) over medium heat 2. Add the onion and a pinch of the sea salt. 3. Cook and stir for 5 min- utes, or until onions are soft. 4. Add the carrots and anoth- er splash of vegetable broth. 5. Cook and stir for 5 more minutes. 6. Add the non-dairy milk and ¼ cup of vegetable broth (or water) so that the liquid just barely covers the vegetables. 7. Bring to a boil over medi- um-high heat. 8. Cover and reduce the heat See Matzah, Page 6 4 APRIL 7, 2016 JEWISH EXPONENT JEWISHEXPONENT.COM Name: McCaffrey's Supermarkets Width: 9.25" Depth: 11" Color: Black plus one Comment: JE - Passover Palate Ad Number: 00065470 JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 7, 2016 5 Matzah Continued from Page 4 to simmer on low for 25 minutes, or until the carrots are tender. 9. Add the remaining sea salt and black pepper to taste. 10. Simmer for 5 more min- utes In the blender: 1. Puree the soup in batches to achieve a creamy, smooth con- sistency. 2. Adjust the seasonings to taste. 3. Serve hot, garnished with fresh mint Serves 4 to 6 DRUNK TUSCAN TUNA STEAKS PAREVE 1. Heat the oil in a large skillet over a medium-high flame. 2. Add the minced onion and the whole cloves of garlic. 3. Dredge the tuna steaks in potato starch and sprinkle with salt and pepper. 4. Once the garlic cloves are golden, discard them and add the tuna steaks into the skillet with the minced onion and parsley. 5. Allow to cook for a couple of minutes on each side. Add the wine and cook for about 15 more minutes, turning once. 6. Serve accompanied by its thick wine sauce and some more fresh parsley. Serves 4 GRILLED EGGPLANT AND ROASTED PEPPER SALAD WITH PRESERVED LEMON PAREVE 4 tuna steaks, about ½ pound each 3 tbsps. extra-virgin olive oil 2-3 tbsps. potato starch 3 garlic cloves, peeled and slightly pressed 1 medium onion, very finely chopped 1-2 tbsps. finely chopped fresh parsley 1 cup Chianti Salt and pepper 1 14-oz. container Sabra Grilled Eggplant 1 roasted red pepper, diced 1 roasted yellow pepper, diced ¼ cup sliced black olives 2-3 slices preserved lemon, chopped 1 tsp. kosher salt 3 cloves garlic, thinly sliced ¼ cup chopped parsley, loosely packed See Matzah, Page 8 6 APRIL APRIL 7, 7, 2016 2016 JEWISH EXPONENT JEWISHEXPONENT.COM Name: Shop Rite/Wakefern Width: 9.25" Depth: 11" Color: Black plus one Comment: PASS/PAL Ad Number: 00066375 Super Coupon Passover Traditions Present This Coupon at T ime of Pur chase Order , Pickup or Deliver y to Receive Discount Limit 1 -pkg. 1-pkg. FINAL COST 1 99 lb . 6-oz. box, V egetable, Lo w Sodium P otaa to t or Streit's Potato Pancake Mix Limit 4 P er V ariety .99 1 Frozen, 10 to 16-lb. A vg. 0 027870 With this coupon. Limit one per family . V oid if reproduced, sold or transferred. Cash value 1/100 cent. Good at any ShopRite® store. © 2016 W akefern Food Corp. Effective 4 Sun., April 10 thru Sat., April 16, 2016. DAIRY DAIR R Y (Dair y) 8-oz. cont., An y V ariety (Exc luding Organic) .20 Breakstone’’s Whipped Butter 2 49 6-oz. jar, Any Variety Gold’s Horseradish 1 49 (Dair y) 8-oz. cont. T emp T Tee ee Cream Cheese .70 2 $ 5 2 $ 8 1.00 for (Dair y) 16-oz. cont., Unsalted or Salted 24-oz. jar Manischewitz White & Pike .20 .20 Limit 4 P er V ariety 49 Empire Kosher Hen Turkeys T urkeys ur lb. . 5 29 1 6-oz. cont., Gluten F ree 1.00 1.00 PASSOVER • Manischewitz Cake Meal 15-oz. cont., Gluten F ree • 35 oz. Potato Po ot t a t o Kuge Kugel, el l, • 35 oz. Roasted R Roa oaa ste s d Vegetable Veget V egett ab a le Kuge l • 35 oz. Sweeet Swe ee e et C Carrot arrro t Kugel Tzimus Matzah Tzim mu us • 1.5 LB. M Ma a t tzz ah B Balls alls • QT. T. . Chi Chicken 2.5 QT ckee n Broth B r o th • 16 oz. Charoset Char ro os et • 15 oz. Gravy G raa v y Y Your o our Choice! 4 for (Dair y) 46 to 59-oz. cont., An y V ariety a , F armstand Blended Juice, T rop 50, Gra pefruit or Orange Tropicana Pure Premium Juice • Manischewitz Matzo Meal Cl a ss i c Coo kin g S id e D is hes: TURKEY DINNER Mother’’ s Margarine 3 99 99 (Dair y) 30 to 32-oz. jar , P arty Snack or Vita Cream Herring Limit 4 ce r n o ti 72 h o u ir e d . re q u al l o w Pl e ea s e R S T O 48 h O U R O ST IN R D EF RO AT O ER RE FR I G Per Variety 7 99 .40 (Dair y) 16-oz. cont. An y V ariety Friendship Sour Cream .50 MANISCHEWITZ F FAVORITES AV VORITES VORITE 4.5 to 5-oz. pkg., Any V ariety Manischewitz Matzo Manischewitz Matzo Meal Ball Soup Mix Limit 4 Per Variety 1 00 .50 2 $ 5 14 to 16-oz. canister, Farfel, Cake Meal or 12-oz. box Manischewitz Egg Matzo for 1 99 16-oz. canister Manischewitz Potato Starch 2 99 2 $ 5 8-oz. box, Garlic, Everything, Original or Matzo Crackers Manischewitz Tam Tams (Dair y) 1-lb. cont., An y V ariety 2 $ 3 for 2 49 Friendship Cottage Cheese SWEET ENDINGS for 2 99 2 79 9-oz. box, An y V Va ariety , Marshmallo w T Tw wists or Joyva Chocolate Jelly Rings Limit 4 Per V ariety 10-oz. canister r, , Coconut, Almond, Chocolaate Chip or Goodman's Chocolate Macaroons .30 Limit 4 Per V Variety ariety .20 .20 Prices, programs and promotions effective Sun., Jan. 3 thru Sat., Jan. 9, 2016 in the ShopRite ® Stores in 1st State Plaza, Brandywine Commons, Newark, Governors Square, Glasgow and Christina Crossing, DE, and the ShopRites of Drexeline, Oxford & Levick, Eddystone, Knorr St., Front & Olney, Aramingo Ave., Snyder Plaza, Roosevelt Blvd., 67th & Haverford, 52nd & Jefferson, Oregon Ave., Island Ave., E. Norriton, Cheltenham, Roxborough, Fox Street and Morrell Plaza, PA. Sunday sales subje ct to local blue laws. No sales made to other retailers or wholesalers. We reserve the right to limit purchases of any sale item to four (4) purchases, per item, per household, per day, except where otherwise noted. Minimum or additional purchase requirements noted for any advertised item exclude the purchase of prescription medications, gift cards, gift certificates, postage stamps, money orders, money transfers, lottery tickets, bus tickets, fuel and Metro passes, as well as milk, cigarettes, tobacco products, alcoholic beverages or any othe r items prohibited by law. Only one manufacturer coupon may be used per item and we reserve the right to limit manufacturer coupon redemptions to four (4) identical coupons per household per day, unless otherwise noted or further restricted by manufacturer. Sales tax is applied t o the net retail of any discounted item or any ShopRite ® coupon item. We are required by law to charge sales tax on the full price of any item or any portion of an item that is discounted with the use of a manufacturer coupon or a manufacturer sponsored (or funded) Price Pl us Club ® card discount. Not responsible for typographical errors. Artwork does not necessarily represent items on sale; it is for display purposes only. Copyright© Wakefern Food Corp., 2016. All rights reserved. JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 7, 2016 7 Name: Pumpernick's Deli* Width: 3.625" Depth: 11" Color: Black Comment: Pass/Pal 917 Bethlehem Pike (309 & 202 S.) Across from Ad Number: 00066396 “The Montgomery Mall” • Montgomeryville, PA 19454 215.393.5800 · Fax 215.393.5802 www.pumpernicksdeli.com Choice of Soup; Appetizer; Entrée; Side Dishes (2); Dessert; Includes Matzos & Complimentary Sour Pickles & Tomatoes Soups “Our Famous” Chicken Soup with Jumbo Matzoh Balls Garden Fresh Vegetable Soup Appetizers Gefilte Fish With Natural Juice & Carrots, Red Horseradish Delicious Chopped Chicken Livers or Chopped Herring Sweet ‘n Sour Meat Balls in Tomato/Raisin Sauce Entree Traditional Tender Potted Brisket of Beef w/ Brisket Gravy Bubbie’s Favorite Stuffed Cabbage– Tomato/Raisin Sauce Roasted Stuffed Breast of Capon w/ Apricot Orange Glaze Stuffed with Matzoh, Onion & Mushroom Stuffing Half Roasted Herb Chicken with Savory Matzoh Stuffing Natural Roasted Turkey Breast w/ Gravy Savory Matzoh Stuffing (White Meat Only) Broiled Fresh Salmon Pomadoro (add $1.00 pp) w/ Diced Tomatoes, Greek Olives, Fresh Garlic & Herbs Stuffed Peppers w/ Veggies in a Tomato/Raisin Sauce Moroccan-Style Chicken Baked with Caramelized Onions in a Delicious Turmeric & Honey Sauce Side Dishes Roasted Garlic & Herb Red Bliss Potatoes; Carrot Tzimmes w/ Yams; Matzoh Mush / Onion Stuffing; Candied Yams w/ Apples & Walnuts; String Beans Almandine; Crispy Potato Latkes Assorted Matzoh Kugels—Sweet • Potato • Spinach Desserts Assorted Loaf Cakes, Pastries & Cookies Fresh Fruit Salad $21.95 Matzah Continued from Page 1 1. Mix Sabra grilled eggplant with roasted pep- pers, olives, preserved lemon, spices and parsley. 2. Adjust seasoning to taste. Keep in fridge until ready to serve. Serve slightly chilled. Serves 4 CHEESECAKE ICE CREAM WITH CRUMBLED MACAROONS DAIRY 1 8-oz. package cream cheese ½ cup sugar obtaining benefits to help defray the cost of long term care at home, in assisted living facilities, adult medical day care, and in nursing homes. 36 DELICIOUS A LA CARTE ITEMS TO GO Jerold E. Rothkoff Elder Law Attorney • Did you know there are Veterans benefits that Veterans or Widow(er)s of Veterans can receive to supplement income to pay for health care costs at home, in Assisted Living Facilities, Adult Medical Day Care, and in Nursing Homes? Offices in: 8 APRIL 7, 2016 for 3-4 minutes or until well combined. Add the yogurt and blend it in thoroughly. Gradually add the half and half and blend it in thoroughly. Stir in the vanil- la extract and orange peel. Chill in the refrigerator for about 45 minutes or until cold. Freeze in an ice cream mak- er according to manufacturer’s instructions. Just before the mixture is fi- nally thick enough to store in the freezer, add the macaroon pieces and stir them in. Spoon into a container to freeze. Serve straight from the freezer. l Serves 4 Name: filler FOLLOW THE Width: 1.75" JEWISH Depth: EXPONENT 3.62" Color: AND Black NEVER Comment: MISS A - STORY. Ad Number: - #JEWISHINPHILLY facebook.com/jewishexponent twitter.com/jewishexponent SPECIAL OFFER Call us to request your complimentary copy of our “Nuts and Bolts Guide to Veterans Benefits for Seniors” Don’t Wait ~ Place Orders Early NOW TAKING RESERVATIONS FOR SEDER DINNER IN OUR RESTAURANT (FIRST & SECOND NIGHT) 2 SEATINGS ~ 5:15PM & 7:15PM CALL FOR DETAILS ~ 215.393.5800 Cut the cream cheese into pieces and place in a food processor or electric mixer. Add the sugar and salt and process or mix at medium speed Name: Rothkoff Law Group Having Difficulty Caring Width: 3.625" for an Aging Loved One? Depth: 3.62" • Our law Black firm is dedicated helping families who are overwhelmed or Color: plus to one confused by all of the decisions they have to make about how to pay for Comment: long-term health JE care. Passover Palate 4/7/16 • We can often assist clients in increasing their income and Ad Number: 00064921 Serving Breakfast, Lunch and Dinner From Gefilte Fish and Giant Matzo Balls To Assorted Cakes and Cookies Ó We Have It All Î 1 cup plain Greek- style yogurt (or use dairy sour cream) 1 cup half- and-half 1 ½ tsps. Passover vanilla extract 2 tsp. finely grated orange peel 12 Passover macaroons (coconut or chocolate), crumbled 856.616.2923 215.546.5800 www.rothkofflaw.com Free Telephone Consultation House Calls Available JEWISH EXPONENT To register & find out more about our seminars, visit our website. JEWISHEXPONENT.COM Name: Development Corporation for Isr Width: 9.25" Depth: 11" Color: Black plus one Comment: JE 4/7 Passover Palate Ad Number: 00065682 THIS PASSOVER INVEST IN ISRAEL BONDS Development Corporation for Israel Harold F. Marcus, Executive Director Sharon Richman & Susan Schiffrin, Registered Representatives JEWISHEXPONENT.COM ISRAELBONDS.COM This is not an offering, which can be made only by prospectus. Read the prospectus carefully before investing to fully evaluate the risks associated with investing in Israel bonds. Member FINRA Photo: maglara/Adobe Stock JEWISH EXPONENT APRIL 7, 2016 9 Paula Shoyer’s TRADITION of Upholding TRADITION in the Kitchen at PASSOVER C hef and best-selling au- thor Paula Shoyer has made an annual habit of gracing our pages each Passover season with recom- mendations that she guarantees will live up to the holiday’s culi- nary tradition while simultane- ously enlivening your seder. All of the recipes are cour- tesy of Shoyer’s book, “The New Passover Menu” (Sterling Epi- cure, February 2015). SEDER PLATE SALAD MEAT Advance prep: dressing and lamb may be made two days in advance 3 large eggs, hard-boiled seder plate and table. The dress- and quartered ing is made from kosher sweet wine and maror (the bitter herb, in this case, white horseradish), IngredIents for creating a creamy pink dressing. the dressIng: ½ cup mayonnaise This salad also makes a nice 4 tsp. white horseradish lunch or light dinner during 1 tbsp. sugar chol hamoed, the non-Yom Tov 2 tbsps. sweet kosher wine intermediate days of Passover. salt and black pepper IngredIents for the salad: 2 pieces of lamb shoulder (about 20 oz. total) 2 tsps. extra virgin olive oil salt and black pepper 1 large head romaine lettuce, cut into 2-inch pieces 2 stalks celery, thinly sliced dIrectIons: 1. Preheat oven to broil or an outdoor grill to medium- high heat. 2. To make the lamb: Rub the lamb shoulder pieces with oil and sprinkle 2 apples (Red Delicious, Fuji or Gala), cored and cut into -inch cubes. (Seder Plate Salad) Equipment: cutting board, knives, measuring cups and spoons, small saucepan, tongs, small bowl, whisk, large serving bowl This is Paula Shoyer’s version of a French niçoise salad with lamb instead of tuna. It contains the ritual components of the 1 cup loosely packed fresh parsley leaves, roughly chopped ⅓ cup walnut halves, roughly chopped into ½-inch pieces 2 apples (red delicious, fuji, or gala), cored and cut into ¾-inch cubes with salt and pepper to taste. Broil or grill for four to five min- utes per side for medium rare, or until desired doneness. Let cool for five minutes and, if serving immediately, slice into thin, two- inch-long pieces. If making in advance, wait to slice the lamb until after reheating. The lamb See Tradition, Page 12 10 APRIL 7, 2016 JEWISH EXPONENT JEWISHEXPONENT.COM Name: Schlesinger's Deli - Allan Domb Width: 9.25" Depth: 11" Color: Black plus one Comment: JE 4/7- Passover Palate Ad Number: 00065648 THIS PASSOVER:YOU CALL.WE’LLCATER. CHOPPED LIVER GEFILTE FISH BRISKET ROASTCHICKEN HOLIDAYCAKE KUGEL And all of your other Passover favorites, including Gefilte Fish, Roasted Chicken, Kugel, Cabbage Soup and Sweet and Sour Meatballs. We have complete holiday meals to go. And a Passover menu when you’re here. We have complete holiday meals to go. And a Passover menu when you’re here. Open seven days a week, 7AM-9PM. Restaurant, Delicatessen, Catering and Bakery Eat In, Take Out, Delivery 342 Montgomery Avenue, Merion 610.668.DELI hymies.com JEWISHEXPONENT.COM Just to name a few of our Passover dishes. You’ll love our Matzoh Ball Soup, Stuffed Cabbage, Brisket, Turkey London Broil and Gourmet Chocolate Covered Matzah. Open seven days a week, 7AM-9PM. Restaurant, Delicatessen, Catering and Bakery Eat In, Take Out, Delivery 1521 Locust Street. 215.735.7305. schlesingersdeli.com JEWISH EXPONENT APRIL 7, 2016 11 Tradition Continued from Page 10 may be roasted two days in ad- vance; cover and store in the fridge. 3. To make the salad dress- ing: In a small bowl, whisk the mayonnaise, white horseradish, sugar, and wine until well com- bined. Add salt and pepper to taste. The dressing may be made two days in advance; cover and store in the fridge. 4. To assemble the salad: Place the romaine pieces in a large bowl. Add the celery and parsley and toss to combine. Sprinkle the walnuts and ap- ples on top and arrange the egg quarters around the perimeter of the bowl. Scatter the lamb pieces on top. To serve, scoop some of every- thing onto each plate and driz- zle with the dressing. Serves 6 SEARED TUNA WITH OLIVES AND CAPERS PAREVE Advance prep: may be made one day in advance Equipment: measuring cups and spoons, cutting board, knives, large frying pan, silicone spatula Paula’s family consumes a lot of sushi, so everyone is thrilled when she has seared tuna on the 4 cloves garlic, chopped into ¼-inch pieces 3 tbsps. capers, drained, or green olives, cut into ¼-inch pieces ⅓ cup green or black olives (or a combination), cut into long slivers ½ tsp. sugar dIrectIons: 1. Sprinkle both sides of the tuna steaks with the basil, thyme, and pepper to taste. Heat a large frying pan over high heat (do not add any oil). When the pan is hot, add the tuna steaks and cook for one to 1.5 minutes on each side, just long enough to sear the outside. Leave the center raw, unless you prefer tu- na cooked all the way through. 2. Remove the tuna steaks to a plate. Reduce the heat to medium and add the oil. Add the red onion and garlic and cook for two minutes, stirring often. Add the capers, olives, sugar, and pepper to taste, and cook for one minute. Remove the pan from the heat. 3. Place the tuna steaks on a cutting board and slice into 1/3- to 1/2-inch-thick slices. Place the slices on a platter and sprinkle the caper and olive mixture on top, or serve it alongside in a small bowl. Serves 4 half the crust and apricot jam on the other half. She uses a pastry cutter, a small fluted wheel on a handle, to cut the dough strips to achieve a ridged look, but you can use a knife instead. The crust requires three cups of three dif- ferent kinds of ground nuts; if you do not have enough of one type, you can substitute another. IngredIents: ½ cup (1 stick) margarine 1 ½ cups ground almonds 1 cup ground walnuts ½ cup ground hazelnuts (with or without skins) ½ cup potato starch ¼ cup granulated sugar, plus 1 ½ tsps. for sprinkling on top ½ cup confectioners’ sugar, plus extra for dusting 1 cup raspberry, apricot, or your favorite jam 1 large egg white, beaten, for glazing dIrectIons: to make the crust: 1. In a large bowl with an elec- tric mixer on high speed, beat the margarine until soft, scraping down the sides of the bowl with a silicone spatula once or twice. 2. Add the ground al- monds, wal- 3 tbsps. capers, drained, or green olives, cut into -inch pieces. (Seared Tuna with Olives and Capers) menu at her house. It is the quickest main dish to prepare if you, like her children, enjoy fresh tuna pretty raw; it cooks in minutes. The olive and caper rel- ish has strong flavors, so she of- ten serves it on the side. Several companies certify capers for Passover, but if you cannot find them, substitute green olives. IngredIents: 4 tuna steaks (6 ounces/170g each) ½ tsp. dried basil ½ tsp. dried thyme Black pepper 3 tbsps. extra virgin olive oil 3 tbsps. chopped red onion, cut into ¼-inch pieces 12 APRIL APRIL 7, 7, 2016 2016 JEWISH EXPONENT LINZER TART (GLUTEN-FREE) PAREVE Advance Prep: may be made four days in advance and stored covered at room temperature Equipment: measuring cups and spoons, large bowl, electric mixer, eight-inch round tart pan (with or without a removable bottom) or pie pan, medium bowl, two cookie sheets, silicone spatula, rolling pin, knife or pastry wheel, long knife or metal spatula, pas- try brush or hands to glaze top of dough with egg white. You can make this dessert with any flavor jam you like. Paula suggests spreading red jam on nuts and hazelnuts along with the potato starch and granulated sug- ar and mix. Separate a little more than half the dough and put it in- to your tart or pie pan. Leave the remaining dough in the bowl. 3. Use your hands to press the dough into the bottom of the pan to cover it and create a 1/3- inch-thick crust on the sides. It’s easiest to press the dough with your fingers into the sides and corners of the pan first and then press the palm of your hand into the bottom of the pan to help cover it with dough. Take a little extra dough from the bowl if needed to cover the bottom. Place the pan in the freezer. 4. Add the confectioners’ sugar to the smaller piece of dough in the bowl and mix it in; JEWISHEXPONENT.COM the easiest way is to use your hands. Shape the dough into a ball and flatten it. Do not worry if the dough is crumbly. Wrap the dough in plastic and place it in the freezer for 45 minutes. To make the tart: 1. Preheat the oven to 375° 2. Remove the tart pan from the freezer and place it on top of a cookie sheet. Bake for 10 to 15 minutes, or until the crust just starts to color. thick rectangle. Use a knife or pas- try wheel to cut the dough into eight 1-inch strips. Slide the parch- ment onto a cookie sheet and freeze the strips for 10 minutes. 5. Use silicone spatula to spread the jam evenly over the bottom of the crust. 6. Remove the dough strips from the freezer and use a long metal spatula or large knife to lift and place the strips across the top of the jam-filled crust to create a lattice. Do not try to the crust is golden brown. Serve warm or at room temperature. l Paula Shoyer, a busy mother of four, believes that a healthy kosher diet can include desserts … if they are home- made. A former attorney, she gradu- ated from the Ritz Escoffier pastry program in Paris, and now teaches French and Jewish baking classes across the country and around the world. Paula is the author of the best- selling “The Kosher Baker: Over 160 Dairy-Free Recipes from Traditional 1 cup raspberry, apricot or your favorite jam. (Linzer Tart) 3. Remove the pan from the oven, slide the parchment and tart pan off the cookie sheet, and let it cool for five minutes, or until the dough in the freezer is ready to be rolled out. 4. Sprinkle a piece of parch- ment paper with some confection- ers’ sugar. Place the dough on top of the paper, sprinkle with more sugar, and cover it with another piece of parchment paper. With a rolling pin, roll the parchment- covered dough into a 1/3-inch- bend the strips back to make a perfect over-and-under lattice. Instead, place half the strips in one direction, an inch apart, and then lay the others across them in the other direction. Trim the ends of the dough and press them into the border of the bottom crust. Brush the strips with the beaten egg white and sprinkle with the remaining 1.5 teaspoons granulated sugar. 7. Bake for 35 to 40 minutes, or until the jam is bubbling and to Trendy,” “The Holiday Kosher Bak- er,” and “The New Passover Menu.” She is a contributing editor to several kosher websites such as kosher- scoop.com and jewishfoodexperi- ence.com, and magazines such as “Joy of Kosher,” “Whisk,” and “Hadas- sah.” She also writes for the Washing- ton Post. She lives in Chevy Chase, Md. To learn more about Paula and her ongoing book tour, visit her website at www.thekosherbaker.com. This article first appeared on JNS.org. Name: Goldstein's Funeral Home Width: 9.25" Depth: 5.5" Color: Black plus one Comment: JE Passover Palate 4/7 Ad Number: 00065689 JEWISHEXPONENT.COM JEWISH EXPONENT APRIL APRIL 7, 7, 2016 2016 13 LIBRARY OF CONGRESS How COCA-COLA Prompted the Advent of PASSOVER- FRIENDLY Food Companies BY ALINA DAIN SHARON | JNS.ORG I Rabbi Tobias Geffen A kosher-for-Passover bottle of Coca-Cola, distinguished from ordinary Coca-Cola bottles by its yellow cap. Mark H. Anbinder via Flickr.com 14 APRIL 7, 2016 n the 1930s, Rabbi Tobias Geffen of Atlanta began to investigate the hidden ingre- dients inside mass-produced foods and to evaluate whether those ingredients conflict with kosher laws. He then set a prece- dent by getting The Coca-Cola Company to make a kosher-for- Passover version of its soft drink, convincing the company to sub- stitute the grain alcohol used in the processing of its drink to alcohol derived from molasses. Geffen’s achievement was a re- sponse to the fact that in the 1920s, “Coke became an incredibly pop- ular beverage in America,” and “Jews adopted a custom of making it available to children during the Passover seder in lieu of wine,” said historian Roger Horowitz — whose book, “Kosher USA: How Coke Became Kosher and Other Tales of Modern Food,” will be published by Columbia University Press this month. This step by Coca-Cola stood out at a time when few mainstream food manufactur- ers were making kosher-for- Passover products. “Coke was an enormous con- sumer product in the 1930s, and jealously guarded its formula,” Horowitz said. Much of the company’s decision, he ex- plained, rested on its confidence in Geffen that he would not re- veal the drink’s secret ingredi- ents, and the episode was “an enormous asset in persuading other conventional food firms to secure kosher certification.” Geffen personally issued a kosher-for-Passover certification on Coke, eventually passing the baton to another rabbi. Mean- while, the founder of the Ortho- dox Union (OU) and its kosher- certification labeling, Abraham Goldstein, was another figure dedicated to the science of figur- ing out what’s inside foods and whether those ingredients are ac- ceptable for Passover as well as for kosher-observant consump- tion year-round. He was partic- ularly interested in ice cream, surveying its manufacturers to determine what they were put- ting inside their products and ul- timately deciding that Breyers ice cream, for instance, is acceptable JEWISH EXPONENT to eat during Passover. But Goldstein was simply re- viewing foods as they existed at the time. The fact that Coca-Cola chose to make a distinct version of its drink for Passover, therefore, was a big exception. Rabbi Moshe Elefant, Chief Operating Officer of the OU’s kosher-certifying arm, said that subsequently, the OU began to certify Coke for Passover around 1989-1990, after the company re- moved high fructose corn syrup from its Passover drink and re- placed it with sugar. These bot- tles are known today for their distinct yellow caps. When the OU certifies a product as generally kosher, it is typically sufficient for rabbinical supervisors to make occasional visits to a company to make sure that the product is being pro- duced in accordance with kosher standards. When it comes to Passover, however, making a product that is kosher for the holiday requires full-time rab- binical supervision. One other food that illustrates this situation is quinoa, a type of grain that was only in recent years certified as both kosher and kosher for Passover by the OU. “One of the staples of the kosher diet now is sushi. But there’s a problem with sushi on Passover because sushi is made with rice, and Jews of Ashkenazi descent don’t eat rice on Passover. How are you going to survive eight to nine days with- out sushi? You make it with quinoa,” Elefant said. After many public requests for the OU to certify quinoa, rab- bis needed to make their decision based on ancient texts and rules that were written in an era when quinoa did not exist. “After much deliberation and discussion, we determined that quinoa is not part of that legume family. Then we sent a rabbi to the mountains of Peru, where quinoa grows and is packaged,” where he needed to see if “the quinoa is packaged or processed in the same machinery or equip- ment as non-kosher for Passover products, [which] would for lack of a better word contaminate the quinoa,” Elefant explained. JEWISHEXPONENT.COM As a result — and similarly to how kosher-for-Passover Coke is produced — about once a year, producers of kosher-for- Passover quinoa make a certain amount of quinoa specifically for Passover. It is labeled “OUP,” with full rabbinical supervision of the production process. Then the rabbis go home, and come back later for the next produc- tion round. Today, many food ingredients, as well as the final food product, are often made far away from the grocery shelves, particularly in the Far East, Elefant said. There- fore, the OU has become a highly global operation, with a presence in 80 countries. In addition, “the equipment used to manufacture food is all obviously new equip- ment that didn’t exist in the time of the Talmud,” he said. In the current era of mass food production, the OU has needed to find out how to make production equipment kosher without the guidance of original source material with instructions on the issue. Contemporary rabbis need to be “extremely knowledgeable in understanding the machinery that manufactures food,” and in know- ing how to conduct the koshering process without breaking “a piece of equipment that costs millions of dollars,” Elefant said. One issue that comes up with regard to Passover and food, ac- cording to Roger Horowitz, in- volves oils that may be used dur- ing the holiday. For instance, tories, sophisticated control sys- tems are also in place. “You have to embed kosher requirements into the very food system, and what’s remarkable is how successful Orthodox Jews have been in embedding those requirements in our industrial food system,” Horowitz said. Elefant cited another example of a product the OU has certified for Passover — canned tuna. “Over the years, we have made [specialized Passover] runs of tu- na for Chicken of the Sea, Bum- blebee, etc.,” he said. “The tuna fish itself as a fish is inherently kosher for Passover. But all the other ingredients to Join our E-CLUB for news & discounts www .BenandIrvs.com Now Taking Reservations for 1st and 2nd Night Passover Dinners in Our Restaurant Passover is almost Here ... order now before it’s too late! Place your ORDERS for APPETIZERS (Choose 1) Gefilte Fish with Horseradish • Chopped Liver Sweet and Sour Meatballs Green Beans with Almonds • Oven Brown Potatoes Carrots Tzimmes w/ Sweet Potatoes • Glazed Carrots ENTRÉE 21 99 $ SOUP Chicken Soup w/Matzoh Ball (1 per person) VEGETABLES p.p. Includes: Pickles And Sour Tomatoes Holiday Cakes Matzoh Roast Prime Brisket of Beef with Beef Gravy Half Roast Chicken with Matzoh Stuffing Stuffed Breast of Capon w/Matzoh Stuffing & Gravy Broiled Walnut Apricot Chicken Breast w/Matzoh Stuffing Whole Roast Turkey w/Matzoh Stuffing Broiled Salmon Filet w/Pomodoro Sauce (add $1 pp for Turkey or Salmon) Plus a Complete Menu of A La Carte Foods, Ready To Go: make the tuna, [like] the veg- etable broth that they sometimes put into the tuna…are not nec- essarily kosher for Passover,” added Elefant. In yet another illustration, cof- fee doesn’t always require an OUP label to be considered as kosher for Passover. The OU also recom- mends one-ingredient foods that are considered kosher for Passover sion of the syrup needed to be made for Passover. Statistics compiled by Lubi- com Marketing Consulting (an agency working with kosher food producers) for last year’s Kosher- fest trade show revealed the pro- duction of 600 new products for Passover, and that 40 percent of annual kosher food sales came during the roughly month-long period including and surround- ing Passover. Passover is the “most widely observed holiday on the Jewish calendar,” said Lubicom Presi- dent Menachem Lubinsky, with an estimated 70 percent of all U.S. Jews attending at least one Passover seder. See Passover-Friendly, Page 16 JEWISHEXPONENT.COM Hours: 7 am - 9 pm Daily Full Course Passover Dinners to Go Quinoa is a type of grain that was only in recent years certified as both kosher and kosher for Passover by the OU. corn oil cannot be used, so rab- bis must figure out how to con- trol the oil while it is being shipped in trucks across long distances in order to make sure the oil is not contaminated. All tankers need to be washed and sealed by rabbis before they can be reloaded, and any holding tanks must also be monitored by rabbis. Then, inside the fac- without requiring the foods to be labeled with an OUP. Decaffeinat- ed coffee, however, can only be consumed on Passover if the de- caffeination process does not in- volve an alcohol made out of grains or corn. Brands that the OU deems appropriate for Passover include Nescafe’s Taster’s Choice and Folgers. “We had to review the entire decaffeination process to make sure there’s no issue,” Elefant said, noting that in these cases, the products were deemed appropri- ate for the Jewish holiday as they are. Yet in the case of Bosco chocolate syrup, which has also been labeled OUP, a separate ver- Name: Ben & Irv Deli/Lenmar Corporati Width: 3.625" Depth: 11" Restaurant & Delicatessen Color: Black 1962 County Line Road • Huntingdon Valley, PA Comment: JE Justa - Passover Palate Farm Shopping Center Ad Number: 215-355-2000 00065570 • benandirvs.com JEWISH EXPONENT Also Featuring: Special Passover Cakes, Matzoh, Bagels, a much more! Muffins, Passover Kamish Bread Brea d and MENUS AVAILABLE AT BENandIRVS.COM BEN IRVS.COM APRIL 7, 2016 15 Passover-Friendly Continued from Page 15 Lubinsky added that making special Passover runs of products does not stop at food. Aluminum foil companies pro- ducing kosher-for-Passover foil “have to use cleaning agents that are [suitable] for Passover. They do a special run and they have an OUP on them. The amount of those products that is consumed for Passover is enormous … [and] it’s good business [for the company to produce them].” On the marketing side of the issue, Lubinsky sees a growth in the advertising of kosher-for- Passover products. “You see a lot of supermarket ads that highlight Passover spe- cials. There are also a lot online apps with Passover products. I see technology being used in a big way,” he said. When a mainstream, non-Jew- ish company approaches Lubicom with an interest in marketing a special kosher-for-Passover ver- sion of its product, Lubinsky first determines if the product is unique, and if it is, he suggests that the company “be very user- friendly in teaching consumers how to use the product” through recipes, meal ideas, and tie-ins cent years, Elefant noted, con- sumers “are actually trying to stay away from high fructose corn syrup” for health reasons, prompt- ing a growing number of food pro- ducers to remove the substance from many Aluminum foil companies producing kosher-for-Passover foil have to use cleaning agents that are suitable for Passover. with other products that are also kosher for Passover. As for Coca-Cola, when it had removed high fructose corn syrup from its ingredients in 1990, it did so in response to Passover con- sumers’ demand. But in more re- products and use natural sugars or fruit sugars as substitutes. This makes such products easier to cer- tify as kosher for Passover. In the end, Elefant said, “it always boils down to dollars and cents.” l The cover of Roger Horowitz’s forthcoming book, “Kosher USA: How Coke Became Kosher and Other Tales of Modern Food.” Columbia University Press Name: Six Points Restaurant Group Width: 9.25" Depth: 5.5" Color: Black plus one Comment: Passover Palate 4/7 Ad Number: 00065744 16 APRIL 7, 2016 JEWISH EXPONENT JEWISHEXPONENT.COM PASSOVER’S NEW APPEAL With the Crowdfunding Generation BY EDMON J. RODMAN | JTA L OS ANGELES — Can the essence of Passover fit into a box? Fans of Manische- witz and Streit’s will undoubtedly answer, “Yes — in a matzah box.” But a successful Kickstarter campaign called  Hello Mazel aims to reinvent that box, promising a package filled with Passover-related “Jewish awe- someness” that will be delivered to your door (or someone else’s). The project was a smash on Kickstarter, to the tune of more than $152,021 with 1,395 backers. Investors who pledged a min- imum of $45 will receive a box this month containing “three twists on the tastes of Passover, a Haggadah like none you’ve ever used and a seder plate that is not a seder plate,” according to the enigmatic pitch. Thinking inside the box, I wondered what would go into a box of my own creation. Perhaps a jar filled with the essence of full- strength maror to revive them to the awe of liberation. Also a seder clock; one that doesn’t mark the time but rather the steps of the seder, so that people who had See New Appeal, Page 18 Hello Mazel is a quarterly box of Jewish stuff. hellomazel.com Name: Izzie's Deli P ASSO VER DINNER MENU Width: 9.25" $20.95pp T ak -e out Depth: 5.5" $26.95pp Ea t-in Color: S oups: Black ( Choose plus one) one Comment: - M a tz o Ball Passover Chicken soup Palate 4/7 - G ar den V egetable soup Ad Number: 00066405 P ASSO VER A L A C AR TE A v a ilable A t O ur D eli Throu ghout The W We e ek A pp etiz ers ( Choose one) - G efilt e F ish with R ed Horser adish - Chopped Liv er - S w eet ‘ n S our M ea tballs En tr ée ’ s s: ( Choose one) SER SERVING VING TRADITIONAL TR ADITIONAL PASSOVER P ASS A O VER MENU - S tuffffed ed C abbage in sw eet and sour sauc e FRI & SAT S A T EVENING E VENING - B eef Br isket slic ed thin and ser v ed with g yvar - R oast ed Half Chicken ser v ed with M a tz o stuffing - R oast ed T ur key Br east ser v ed with M a tz o stuffing and g v var y - Chicken Br east (bone in) r oast ed in a sw eet or ange mar malade glaz e - Br oiled S almon t opped with o v en r oast ed t oma t oes and g r een oliv es Side D ishes: ( Choic e of t w o) - R oast ed Her b P ota t oes - R oast ed G ar lic and R osemar y M ashed P ota t oes - R oast ed F inger ling S w eet P ota t oes - P ota t o La tkes - T zimmes ( C ar r ots and S w eet P ota t o casser ole) - W hole Gr een B eans - R oast ed V egetable M edley - M a tz o S tuffing Desser ts: A ssor t ed cakes and P asso v er desser ts - M a tz o B o wl S oup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8 . 95 Q uar t 2 M a tz o Balls - V egetable S oup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7 . 95 Q uar t - G efilt e F ish lar ge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2 . 75 each - Horser adish R ed sauc e . . . . . . . . . . . . . . . . . . . . . . . . . . . $2 . 50 8 o z, $4 . 50 16 o z - Chopped Liv er . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9 . 99 lb - S w eet and S our M ea tballs . . . . . . . . . . . . . . . . . . . . . . . . $10 . 99 lb - S tuffffed ed C abbage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5 . 99 each - B eef Br isket with Gr va y ser v ed b y the lb . . . . . . . . . . $14 . 99 lb - R oast ed T ur key Br east with Gr yva . . . . . . . . . . . . . . . . . $13 . 99 lb - Half R oast ed Chicken . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8 . 99 each - Br oiled S almon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 99 each - R oast ed P ota ot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 99 lb - M ashed P ota t o R oast ed G ar lic and R osemar y . . . . . $6 . 99 lb - Gr een B eans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 99 lb - T Tz zimmes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 99 - M a tzah stuffing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 99 lb - P ota t o La tke . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1 . 99 each - P ota t o K ugel Half P an . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13 . 99 - Spinach K ugel Half P an . . . . . . . . . . . . . . . . . . . . . . . . . . . $13 . 99 - S w eet K ugel Half P an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13 . 99 - Char oset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9 . 99 lb A ssor t ed C ake ak es and P asso v er S w eets - M acar oons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 95 lb - Honey C ake . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9 . 75 each - A pple loaf C ake . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9 . 75 each - Choc ola t e chip L oaf C ake . . . . . . . . . . . . . . . . . . . . . . . . . $9 . 75 each - F ruit S alad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6 . 95 lb - A ssor t ed P asso v er C ook ies . . . . . . . . . . . . . . . . . . . . . . . $14 . 75 lb C Call all For F or More M Information Informa tion O Or r Plac Place e Your Y our O Order rder O Online nline 700 Dekalb Dek alb Pike P ikk e • Blue B Bell, B ell , PA P A • 19422 | 484-322-2126 4 | w www.izziesdeli.com w w .izziesdeli.c om | w www.facebook.com/izziesdeli.com w w .fac eb o ok .c om/izziesdeli.c om JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 7, 2016 17 New Appeal Continued from Page 17 P ASSOVER PA S S O V E R GR G REET R E E T I N NGS G S T TO O ALL A L L O U R C U S T O M E R S A N D F R I E N D S ‘KOSHER-STYLE’ SIGNA ATURE T TURE DISHES FOR PASSOVER P ASSOVER MENU M All Passover Prepared Foods are made with ingredients that are Kosher for Passover r. . ...from sundown on April 22nd to sunset on April 30th APPETIZERS Chopped Liver Gefilte Fish Baba-Ganoosh SALADS Israeli Greek Nicoise T una Nova Lox on Greens Chicken on Greens SOUPS Chicken Matzah Ball Potato Dill Passover V egetable e LUNCHES Latkes Omelettes Light Mediterranean dishes DINNERS Kebobs (Chicken, Lamb, Beef) Stuffed Cabbage V egetarian Prokas Brisket Bedouin Bandid Kebobs Kosher Liver Provencial T urkish Lamb Chicken Carmelita Chicken Israeli Chicken Marakesh Chicken Marengo Cornish Hen Empire Chicken Lamb Chops Fish Mediterranean Lemon Sole Broiled Salmon T ilapia DESSERTS Apple Matzo Cake Chocolate Babka Pesah Myster y Cake Israeli Date Cake 726 W e est Avenue A venue • Jenkintown, Jenkinto P A 19046 • 215.884.7204 Monday-Saturdayy, 11am-10pm 11am m-10pm • Sunday y, , 2pm-9pm YOUR SOURCE or buying or selling a home and finding open houses in the Greater Philadelphia area. Real Estate A SPECIAL IN-PAPER SECTION PUBLISHED BY THE PUBLISHES: APRIL 21 ADVERTISING SPACE DEADLINE: APRIL 15 TO ADVERTISE , contact your sales representative or call 215.832.0753 wandered off could find their place. Also, something to clean wine stains from my shirt — that alone would be worth 45 bucks. I already have plenty of pack- aged Passover foods that twist my insides, a box of Haggadahs I only use once a year and so many seder plates we have a “dis- cussion” each Passover on which one to use. So I was curious about what Hello Mazel was re- ally offering. Was it basically just a Jewish take on the trendy sub- scription boxes of artisanal what- have-you? Or was this a box that could also feed the soul? Most of all, I wondered: What could a box filled with Passover stuff do to actually bring Jews together? To get a better understanding of Hello Mazel’s Passover box — one of four promised packages that Hello Mazel plans to deliver this year — I spoke with Yoav Schlesinger, executive director of The Kitchen, the San Francis- co-based, rabbinically led spiri- tual community that is putting the project together. The Kitchen, which describes itself as “a religious startup,” says on its website that Judaism is about “provoking awe and purpose.” To that end, they had to “re- think what might go in a box of Jewish stuff,” Schlesinger ex- plained. As a goal, they wanted something that was “unexpected and inspirational,” he said. For now, the item-by-item foods are relevant.” Moving beyond “symbolic ethnicity” — a term coined by sociologist Hebert Gans describing a nostalgic relationship with Ju- daism that relies on a “love for and pride in a tradition that can be felt without having to be incor- What could a box filled with Passover stuff do to actually bring Jews together?” contents of this “highly designed” box remain known only to the Kitchen. However, speaking about the box’s mix of food, rit- ual object and text, Schlesinger says he hopes the food will pro- vide an entry point to the Jewish content, and the Jewish content will provide a “framework in which to understand why the porated in everyday behavior” — Schlesinger said one question driving the project was: “How do we get Torah to more people and into more people’s hands?” As an answer, The Kitchen’s crew created a Haggadah, a pro- totype of which Schlesinger and others successfully tested at their own seders last year. Name: Carlino's Specialty Foods Width: 9.25" Depth: 5.5" Color: Black plus one Comment: Jewish Exponent Ad Number: 00066445 18 APRIL 7, 2016 JEWISH EXPONENT JEWISHEXPONENT.COM “We reinvented and re-engi- neered a way of telling the Passover story, which is what the seder and Haggadah are meant to do,” he said. The Haggadah could serve as either a supplement or a replace- ment, Schlesinger added. “For a seder newbie, it cer- tainly would be an appropriate first-level, Haggadah-like expe- rience,” he said. As for the seder plate, its design has them reaching creatively, look- ing for a way to present something that is “heavy, expensive and beau- tiful” in a box that’s 10 by 12 by 4 inches (and also needs to contain the rest of the offerings). Long accustomed to my table’s round seder plate, I began to picture how a new form might add a difference to this night of distinctions. Would it be in the form of a hand? Would it come like a jigsaw puzzle for those seated at the table to solve? The food items are “kosher style,” so Schlesinger acknowl- edges the box “is not going to be for everyone.” He also realizes its limitations. He isn’t sure, for in- stance, that the hope of opening the box at the seder table and “it releases magic” is a reasonable ex- pectation, Schlesinger told me. What is reasonable, he said, is that it will create “some inspiration.” “What about putting an in- flatable rabbi in the box?” I asked, jokingly wondering what kind of magic I needed to keep everyone’s attention at my own seder table. Unfazed, Schlesinger, whose father is a rabbi, liked the idea — he said it reminded him of the popular novelty known as “snakes in a can.” Yet I still wondered how even a brilliant new Haggadah could hold everyone’s interest — especially that of a generation used to doing prac- tically everything online. Schlesinger responded that Judaism — contrary to recent at- tempts to project it into virtual communities — has always been about the senses, the “tactile” ex- perience of “touch, feel and taste.” “What is a moment we can share?” he asked. “Not just a dig- ital space;” how do we “recapture the experiential moment?” Opening a box — whether filled with objects from Hello Mazel or from our own imagina- tions — might just be the way. l JEWISHEXPONENT.COM Name: Manischewitz Width: 7.375" Depth: 11" Color: Black plus one Comment: PASS/PAL Ad Number: 00066475 JEWISH EXPONENT APRIL 7, 2016 19 Name: Giant Foods/Ahold Financial Ser Width: 9.25" Depth: 11" Color: Black plus one Comment: Jewish Exponent Ad Number: 00065694 Wishing you and your family a HAPPY PASSOVER For Passover recipes visit GiantFoodStores.com/recipes $ Th e Wynnewood and Huntingdon Valley kosher deli and meats are kosher for Passover 99 11 /lb. Kosher Beef Brisket We have Seder Bones available while supplies last Our kosher products are supervised by the Community Kashrus House of Greater Philadelphia at our Wynnewood and Huntingdon Valley locations. $ 99 5 $ 99 6 /lb. $ 99 3 /ea. Lilly’s Assorted Cookies Empire Fresh Kosher Boneless, Skinless Chicken Breast /lb. Horse Radish Root Kosher for Passover, 12 oz. pkg. Available in Our Bake Shoppe Please see our in-store circular featuring a Passover insert with additional coupon savings! 2/ $ 6 $ 99 1 /ea. Gold’s White or Red Horse Radish 6 oz. btl. $ 99 4 Yehuda or Aviv Matzos 5 lb. pkg. 4/ $ 5 Manischewitz Potato Pancake Mix All Varieties, 6 oz. pkg. 2/ $ 5 Manischewitz Grape Juice 64 fl . oz. btl. 2/ $ 4 Kedem Apple Juice 64 fl . oz. btl. 2/ $ 5 Manischewitz Tam Tams 8 oz. pkg. $ 99 2 Mrs. Adler’s Gefi lte Fish Selected Varieties, 24 oz. cont. 2/ $ 1 Giant Seltzer 1 Liter $ $ 99 5 Manischewitz Matzos 5 lb. pkg. 2/ 4 Kedem Grape Juice 64 fl . oz. btl. Streits Macaroons 10 oz. pkg. 5/ $ 5 Matzo Ball & Soup Mix 4.5 oz. pkg. 2/ $ 5 Manischewitz Egg Matzos 12 oz. pkg. $ 79 1 Tabatchnik Chicken Broth Aseptic 4/ $ 5 Elite Chocolate Bars 3 oz. pkg. 2/ $ 6 Streit’s Cake Mix 12 oz. pkg. 2/ $ 5 Season Sardines Selected Varieties, 3.75– 4.37 oz. can 32 fl . oz. pkg. 2/ $ 4 Gold’s Borscht 33.8 fl . oz. btl. 33.8 fl . oz. btl. 2/ $ 1 Yehuda Memorial Tumblers $ 49 3 Honey Bear 12 oz. btl. 1 ct. pkg. Use your BONUSCARD® and save on items on this page. Prices valid April 8 through April 21, 2016. Some items not available in some stores. We sell kosher and non-kosher foods. 20 APRIL 7, 2016 JEWISH EXPONENT JEWISHEXPONENT.COM