European-style café, which is still going strong.

That year, they also expanded their family with
the birth of their fi rst child, Mira, and, three years
later, Reuben. When asked if the next generation
joined the family business, Treatman laughed, “They
worked behind the counter briefl y, but they were not
interested in coff ee!”
Their fi rst grandson, Jerome, arrived recently,
bringing the joys of grandparenthood to Treatman
and Isaac, a new adventure they’re thoroughly
enjoying. Treatman maintains memberships in two syna-
gogues: Society Hill Synagogue and Congregation
Beth Or in Maple Glen, adding, “It’s a long story.”
The family lives in the Society Hill area and
has been members there for years. Their children
went through preschool, Hebrew school and bar/bat
mitzvah programs there, but when it came time for
Hebrew high school, there weren’t suffi cient student
numbers to sustain the classes. The family joined
Congregation Rodeph Shalom so their son could
attend a high school program. While there, Isaac
became close to the cantor and, when she left to go
to Beth Or, the Treatmans followed.

“Judaism guides everything I do. I became much
more observant in 1999 after my mother passed.

I wanted to do the yahrzeit regularly and, as a
result, engaged more fully with the synagogue,”
Treatman said.

He served as president of Society Hill Synagogue
Jack Treatman at the Reading Terminal Market location
from 2002-2003, an experience he describes as
“a big responsibility, but one I was happy to do for
the community. It was an education — my business
benefi ted from the lessons I learned, hopefully not at
the expense of the synagogue!” he said.

Treatman described his approach to life: “I’m very
hands-on. I’m not a theoretical or academic type — I
need to dig into things and keep moving. I go where
I’m needed, I try to teach what I know that has proven
useful to me, and I try to model good behavior and
Your thing.

Is our thing.

At Rydal Park and Waters,
only one thing matters.

Keeping you connected to the
things that matter to you.

For more information,
call ( 215) 999- 3619
or visit RydalPark.org
Welcome to Life Plan Community Living.

CALL (215) 999- 3619 TO LEARN ABOUT NEW PRICING OPPORTUNITIES.

10 MAY 4, 2023
THE GOOD LIFE
JEWISHEXPONENT.COM



“I am truly blessed.

I have a great staff, a wonderful family
and a business that I love,
what more could you want?”
WE ARE BETTER
THAN EVER!
Photo by Jim Wasserman
Ruth Isaac and
Jack Treatman
circa 1990
set a good example.”
When asked about his typical day,
Treatman noted, “When you are a small
business owner, there’s no such thing.

The fi rst few hours might be spent
in front of the computer with emails,
orders, inventory — but if someone
calls out sick, I’m opening the store
and serving customers. If a machine
breaks, I’m dealing with a repair.”
He does start every morning with a
cup of coff ee — a pour-over, or manual
drip, which he describes as “the best
method” because it allows you to pour
the hot water around the grounds that
creep up during the brewing process
to ensure that all the coff ee is used and
its fl avor extracted. His other “musts”
include the right proportion (6 ounces
of water with 2 tablespoons of coff ee
per cup), suffi cient temperature (above
200 degrees F), absolute cleanliness
of the equipment, quality of water
(fi ltered) and, of course, the beans.

“An operation like ours doesn’t allow
JEWISHEXPONENT.COM for travel to coff ee farms to scout out
beans in far-fl ung places, but we do
know some farmers personally, partic-
ularly in Hawaii, and we have some
direct relationships,” he said. “For
beans from other locations, we rely on
reputable coff ee brokers, who bring
green, unroasted beans back for us,
and we roast them and then assemble
our staff for tastings and selection.”
When his seven-day workweek
aff ords some leisure time, Treatman
heads to nature. A lover of the outdoors,
he enjoys long trail rides on his bike but
can also be found whizzing around the
city on two wheels. He walks fi ve miles
a day in his normal routine moving from
store to store, making the rounds.

“I am truly blessed. I have a great
staff , a wonderful family and a business
that I love,” he said. “What more could
you want?” ■
Keri White is a Philadelphia-based
freelance food writer.

THE GOOD LIFE
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designs, the spirited dining venues and relaxing
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TWO MONTHS
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9896 Bustleton Avenue • Philadelphia, PA 19115
MAY 4, 2023
11