L IFESTYLES /C ULTURE
BUSINESS DIRECTORY
‘Wolves’ Howl on
New Amazon Show
TV ANDY GOTLIEB | JE MANAGING EDITOR
A PACK OF WOLVES is
running through the streets of
Philadelphia, but fear not —
they’re not a threat to your safety.

Amazon Prime released
on Jan. 12 a new four-episode
show called “Wolf PAC of
Philadelphia” that pays homage
to NBC’s long-running hit
“Shark Tank,” sharing some
similarities, but also revamping
the format.

Over the course of a
one-hour “Shark Tank”
episode, the fi ve would-be
investor “sharks” hear pitches
from four diff erent entrepre-
neurs, then decide whether to
fund them. But on “Wolf PAC,”
with episodes lasting 30-35
minutes, the fi ve “wolves”
hear only one pitch, off er more
advice and work as a team
(the sharks generally compete
against each other).

For example, in the fi rst
episode Flying Pie Guy
food truck operator Michael
Peacock is selling a well-re-
ceived Australian meat pie, but
is quick to admit he doesn’t
know how to scale his business.

Over the course of the
episode, the wolves hear his
initial pitch, speak with a
Peacock supporter (cheesesteak
magnate Tony Luke), sample
the pies, visit his food truck
and then interview regular
folks eating the pies. Th is all
From left: Craig
Shoemaker, Leslie
Gudel, Judy
Chang Cody, Kent
Griswold, Courtney
Lawless and Len
Lodish Photo by Cyndy Drue
JEWISHEXPONENT.COM occurs in the fi rst 12 minutes.

As the episode, much of
which is shot at Lincoln Financial
Field, progresses, we hear from
Philadelphia Eagles spokesman
Dave Spadaro about possible
partnerships with Peacock and
also with the Sunday Breakfast
Rescue Mission.

Finally, it’s time for the
wolves to get down to business,
with the remainder of the show
spent discussing Peacock’s
fi nancial ask and how — and
whether — they’ll help him.

“Th e Wolf PAC is more like
venture capital fi rm than ‘Shark
Tank’ is. We work together, not
at odds,” said Leonard Lodish,
an entrepreneur and Wharton
School professor who is dubbed
the analytics wolf.

Both Lodish and creator
and Executive Producer Craig
Shoemaker — a longtime
comic — provide a Jewish
background to the show.

Lodish, who is a member
and longtime member and
former president of Beth
Hillel-Beth El in Wynnewood,
co-founded Management
Decision Systems, Inc. with
$2,500 in bar mitzvah money.

And Shoemaker, who lives
in Los Angeles now, but grew
up in Mt. Airy and Springfi eld,
Montgomery County, has a
Jewish father. He joked that
the oft en-concurrent holidays
of Passover and Easter were
confusing in his house.

s s
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JANUARY 21, 2021
17