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www.jewishexponent.com 26
FEBRUARY 25, 2021
JEWISH EXPONENT
THE LOOK
Fashion Continued from Page 23
She expects high-waisted
pants and more bright prints will
be popular this summer. Much
like last year, comfort will dictate
outfi t preferences; think fewer
dresses and more jumpsuits.

Bloom said eye-catching
accessories have become
popular due to the ubiquity of
Zoom meetings.

“Statement earrings and
necklaces have been making a
comeback because people are
only visible from the chest up on
Zoom calls,” she explained. “I’ve
seen a lot of really interesting,
more chunky, kind of bold types
of necklaces and earrings.”
She added that Incubator
designers have also embraced
face masks, which are liter-
ally the must-have accessory
of the pandemic since you
won’t be allowed in the grocery
store without one. Tobin has
created several using refl ec-
tive fabric, and Annina King,
owner of Granaté Prêt, created
a line of masks embellished
with Swarovski crystals and
hand-painted by local artists.

“Who would have thought,
a year ago, that masks would
be our fashion accessory of the
year? Th at we’d be fi nding one
to match every outfi t or match
our winter scarf?” she said.

King also started an initia-
tive to hire local workers to
sew masks for hospitals that
needed them in the early days
of the pandemic. She is now
working on a line of masks that
will minimize acne for wearers
and consulting dermatologists
to fi nd the best materials.

Bloom said the supply chain
issues and economic upheaval
created by the pandemic accel-
erated a trend of upcycling and
sustainability that has built over
the past few years. Rather than
shopping for new clothes, people
are more likely to spend carefully,
alter or tailor items they already
own or embrace do-it-yourself
projects like tie-dye.

Elle Tobin sweatshirt
Photo by Anna Tobin
Namita Penugonda Reddy,
founder of Samsara Sari, repur-
poses old saris into dresses,
skirts, scrunchies and other
items. Samsara, which means
“rebirth” in Sanskrit, refers
to the process of giving new
life to used garments. During
the pandemic, she has focused
on making tutu skirts for
young girls.

“Even if they aren’t going
anywhere, people still want
their kids to look cute,” she said.

Bloom said the recession
has led to a surge of interest
in shopping locally, fueled by
an awareness that struggling
small businesses might not
make it through the pandemic
without shoppers’ support.

Rather than ordering from
fast fashion retail giants like
H&M, people are thinking
strategically about preserving
businesses that contribute
to their local economy and
communities. “People are really being
more discerning and thinking,
‘What is important to me?
What are the essentials that I
really need in my wardrobe?’”
she said. ●
spanzer@jewishexponent.com; 215-832-0729
JEWISHEXPONENT.COM



L IFESTYLE /C ULTURE
Jews of Philly Fashion: Jacob Hurwitz
FASHION JESSE BERNSTEIN | JE STAFF
It’s the newest edition of Jews
of Philly Fashion, introducing
you to the Chosen few who
dress our city. Th ey might mix
wool and linen, but they’ve got
some strong opinions on mixing
stripes with fl orals. In this space,
we’ll talk to designers, sellers,
buyers, infl uencers, models and
more. Th is week, we spoke to
Jacob Hurwitz.

JACOB HURWITZ HAS an
unusual resume for a fashion
designer: He’s worked as a math
teacher and as a senior quantita-
tive risk analyst.

But Hurwitz, 41, is not
your typical designer, and his
Ardmore-based menswear line
American Trench is something
diff erent as well.

Th e son of an electrician
and a nurse, Hurwitz was as
interested in fashion as any
teen — he shudders now at his
fascination with logo tees —
but it wasn’t until aft er college
that he took it a step further,
when he took a job at the
Mitchell & Ness fl agship store.

Th at was a fortunate time
to grab on: Mitchell & Ness’
high-quality retro jerseys were
skyrocketing in popularity,
and Hurwitz had a front-row
seat to watch a brand take off .

Hurwitz taught for several
years aft er getting a graduate
degree in education from the
University of Pennsylvania,
and then settled into a secure
job in the energy sector.

Along the way, he watched
as cheap, disposable clothing
made overseas exploded in
popularity while American
manufacturing dwindled.

Yearning to get out from
behind a computer and make
something tangible, Hurwitz
got together with his friend
David Neill and they launched
a Kickstarter campaign that
promised well-made U.S.-craft ed
men’s trench coats and socks.

Now, eight years later, American
Trench off ers jeans, sweaters and
other basics too, and is sold in
stores all over the country.

What’s the last book you read?
“Delivering Happiness” by
Tony Hsieh. Th e recent news of
Tony’s death is a tragic end to a
brilliant mind who made a very
cool company and built a great
culture but couldn’t overcome
his own unhappiness.

What clothing trend would you
like to see make a comeback?
Aft er COVID, I’m hoping
LEGAL DIRECTORY
people get into looking nice
again and return to some form
of “dressing up.” Tailored
clothing, outerwear, hoodies
and sweatpants can live
together in the same closet. It
doesn’t have to be all lounge
wear or all dress-up.

Whose style do you admire?
Bruce Pask, the men’s
fashion director of Bergdorf
Goodman and
Neiman Marcus. Even though he is the
creative director of such posh
stores, he dresses in a very
Best jersey you ever saw at approachable way, and mixes
Mitchell & Ness?
things really well, like jean
Tie. Brooklyn Dodgers Jackie jackets under overcoats.

Robinson home with the red 42
lettering, and the 1950 Phillies Who’s an exciting designer
Whiz Kids Richie Ashburn.

in Philadelphia that people
aren’t talking about enough?
What’s the best quality in a
David DiLorenzo of Dilo
friend? Home is making wicked good
Compassion. candles. His scents are just
next level. I’ve always liked the
What’s your most treasured idea of candles but never really
item? burned them at home with any
Th e love and wisdom my frequency. But now I get it.

parents have given me over my
lifetime. What talent would you most
like to have?
What item of clothing should
I wish I could dance. I have
more people wear?
no rhythm. ●
High-quality T-shirts.

Like high-quality socks and jbernstein@jewishexponent.com;
underwear, they make a huge 215-832-0740
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JEWISH EXPONENT
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