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20 FEBRUARY 24, 2022
JEWISH EXPONENT
Kaplan described it, “super
durable.” “People can spill red wine
on it and not have to worry
about it,” he said.

But this approach has
a downside, according to
the owner. Casual, durable
pieces are not fancy; so their
aesthetics don’t vary much
from each other.

Colors are often creams,
whites and grays; shapes are
usually squared-off and boxy.

It’s a style that’s simple in scale
and design, Kaplan said.

It’s also not unique, he
added. “It’s kind of like vanilla and
chocolate,” he concluded.

The new aesthetic moves
in both market directions.

Companies save money by
making simple designs. But
Courtesy of Aeternum Design Studio
customers today are also less
concerned with style than
function. Kaplan said this shift
extends into clothing and even
behavior. Adult men don’t wear ties
to work anymore; kids dress
for school like “they’re going
to gym class,” the owner
explained, in sweatpants and
sweatshirts; Kaplan’s teenage
kids dress this way.

And adults and kids
alike can accomplish almost
anything non-physical on their
phones. “You can order DoorDash
on your phone,” Kaplan said.

“People just want things to be
easier.” l
jsaffren@jewishexponent.com; 215-832-0740
JEWISHEXPONENT.COM