local
Doylestown Welcomes Matzah Balls,
Its First Jewish Deli
SASHA ROGELBERG | STAFF WRITER
B efore Matzah Balls was the
name of the new Doylestown
Jewish deli, it was a web-
site domain name Kevin Aniess, the
restaurant’s business manager, sat on
for 25 years.
In the age before Google, Aniess
scooped up the name and paid a heft y
(at the time) $70 for it. He originally
had plans to create a website for all
things Jewish — a database for syn-
agogues, JCCs and recipes — but
instead, the website sat dormant for a
quarter of a century. He always had a
hunch about it.
“I always wanted to save it for some-
thing special,” he said.
Th e domain is now home to the web-
site for Matzah Balls, the Jewish eatery
Matzah Balls chef Franco Federico (center) cuts
the ribbon on the deli’s opening day on Aug. 19.
Courtesy of Kevin Aniess
Bulletin Print Ad
Celebrating each life like no other.
ROOSEVELT It's simple to customize this ad for your
WE HONOR INTERFAITH
MARRIAGES 1. Change
the document name of your
ROOSEVELT MEMORIAL PARK
MEMORIAL PARK
spacer Trevose
clicking on "Change Document Name"
of the page. Consider including size,
abbreviated publication name.
215-673-7500 Do Have
You Have
a for Plan
for the Future?
Do You
a Plan
the Future?
Do You Have a Plan for the Future?
2. Review the property information to
the correct location(s) has been
Why You Pre-Plan
Should Pre-Plan
Today You
Should Pre-Plan
Why Why
You Why
Should Today
You Should
Pre-Plan Today Today
3. Double-click on the headline of the ad
• Make sure
sure your sure
family your
knows your
nal final wishes
Make your
family knows
your fi knows
wishes Make
sure your
family knows
your final
final change
wishes the messaging. Choose from
Make family
your wishes
Relieve your
ones from
to make
following options in the
Relieve your
loved ones
having make
ones to to the
make • R
eveile Relieve
ruoy loved devol your
seno loved
orf m having
gnivah ot from
m from
eka having
hguot appears
on the right:
tough decisions
and from
any unexpected
tough decisions
and from
from any unexpected
unexpected tough
and any
decisions and decisions
from any unexpected
fi nancial
burdens - Celebration
financial financial
burdens burdens
- Community
• Give real real financial
peace of of burdens
mind for for you
Give peace
mind you and
and your
your family
family Give real
real peace
peace of of mind
mind for
for you
you and
and your
your family
family Give
- Pre-Plan
- Traditions
us today to speak
to speak with with a a
Call Call
us today
Once you've selected the type of
Call us today
today speak
with a a
Call us
to to receive
speak with
Family Service
Professional Family
Service Professional
and and
receive your your
would like, click "Apply."
Family Service
Professional and receive
receive your
your Family
Service Professional
FREE Personal
Planning Guide.
FREE Personal
Planning Guide. and
Come see our new
FREE Personal
Personal Planning
Planning Guide.
Guide. 4. Click "Preview" to review your ad
FREE Roosevelt
Park Park
Roosevelt Memorial
Memorial 2701 2701
Old Roosevelt
Lincoln Old
Lincoln Hwy.
Hwy. Roosevelt
Memorial Park
Park Memorial
Trevose, PA PA 19053
Trevose, 19053 Lincoln
2701 Old
Lincoln Hwy.
Hwy. 2701
Old 673-7500
(215) (215)
673-7500 Trevose, PA
PA Karen
19053 Trevose,
19053 Pecora
New Come
Cremation see our Options
new Private Family Estates
Cremation Options
Cremation Options
Colored Monument
Sections Ellipse II Garden Monuments
available in various Sections
colors Leah Feldman
Colored Monument
Sections Private
Family Monument
Estates Colored
Leah Feldman
General Manager
Shomer Shabbos
orthodox section
General Leah
Manager Leah
Feldman Feldman
Ellipse Gardens
Come see our new
Cremation Options
Private Family
Family Estates
Estates Private
8 AUGUST 25, 2022 | JEWISHEXPONENT.COM
General Manager
Manager General
Mary Beth Madill
downloading or saving. Close out the
Preview tab to return to the Ad
5. Click "Finish" and "Download" to
as a PDF with crop marks to print or
to a publication.
Family Service Manager
(215) 673-7500
673-7500 (215)
Family Service Manager Karen
Karen Pecora
Pecora OR, to save your ad to work on later,
Family Service
Service Manager
Family Your Manager
ad will appear in the Drafts tab of
Documents folder.
on 24 N. Main St., which opened on
Aug. 19.
But the wait for the website’s use pales
in comparison for how long Doylestown
residents have waited for a Jewish deli;
Matzah Balls claims to be the borough’s
fi rst Jewish eatery in 250 years.
Helmed by Franco Federico, the chef
behind 17 area restaurants including
Ariana’s Ristorante Italiano, Matzah
Balls will off er the usual Ashkenazi fare:
kasha and bowties, housemade corned
beef and pastrami and, of course, its
namesake dish. It will source bagels
from the nearby Warrington Village
Bagel Co. Th e nonkosher restaurant
also will pay homage to Federico’s
Italian roots, with room on the menu
for chicken piccata and osso bucco.
Aniess described the concept as “an
authentic Jewish deli restaurant with a
kiss of Italian.”
Ashkenazi Jewish cooking relies on the
same abstemious sensibilities.
“It’s comfort food,” he said.
Th ough Federico found harmony
between the cuisines, the decision to
open up a deli was not as natural.
Before Matzah Balls, the space on 24 N.
Main St. was La Dolce Vita Da Franco,
a fi ne dining Italian restaurant that
Federico also owned.
Because of the restaurant’s upscale
nature, COVID impacted its business
signifi cantly.
“When COVID hit us two or three
months aft er opening, it was not easy
because people were not going out to
eat for fi ne dining,” Aniess said. “And
where other Italian restaurants were
able to pivot and do pizzas to-go and
sandwiches to-go ... People weren’t
going to spend $80 for two chicken
parms to-go.”
The chef wasn’t surprised about his
newly discovered roots. With a thick
beard and Semitic features, [Franco]
Federico felt he looked the part.
Th e combination of the two cui-
sines is more than just a mishmash of
dishes Federico will serve to please his
loyal following; it’s refl ective of his own
identity. Federico, originally from Rome, Italy,
found out several years ago through
a DNA test that he had Jewish roots.
In the 1930s, his family fl ed south
to Sicily, changing their names from
something like “Feinstein” to the more
Christian-sounding Federico.
Th e chef wasn’t surprised about his
newly discovered roots. With a thick
beard and Semitic features, Federico
felt he looked the part. He coinciden-
tally had a customer base of 75-80%
Jews, he said.
“I’ve always known,” Federico said of
his Judaism.
Federico’s cooking history makes his
Italian and Jewish dishes feel at home
with one another on his expansive menu.
He describes his upbringing as in a
“ghetto,” a small village where fami-
lies would be prudent with their food,
scraping the prickly choke from the
center of an artichoke to use the tender
meat of the vegetable. It’s a similar
mentality to using the brisket of the
beef to make corned beef or pastrami.
Naturally tough, the boiled and cured
preparation of the meat in traditional
Aniess, who is Jewish, nudged
Federico consistently, suggesting that
he open up a Jewish deli to fulfi ll
a community need. Doylestown had
plenty of Italian restaurants but no
delis in sight.
Federico was unconvinced, only
budging when Aniess posted on a pop-
ular Doylestown Facebook group, ask-
ing group members about their interest
in a Jewish deli in the area. Th e post got
more than 1,000 likes and comments in
two days.
Th at was a few months ago. Th e
transformation of the space began in
earnest only three weeks ago, when
La Dolce’s Italian decor was stripped
and replaced with deli cases, a pickle
bar and a new logo of a steaming bowl
of matzah ball soup displayed on the
windows. Th e main dining room of the restau-
rant will seat 40, with 15 seats by the
deli and another 35 outside.
For Federico, the fresh start for the
deli is buoyed by a fanbase who enjoyed
his previous restaurants and a cuisine
he loves to cook and eat.
“Never once [have] I disappointed a
customer,” Federico said. “Th at’s been
my life, my name, everything I do.” JE
srogelberg@midatlanticmedia.com Sale
Fall Pre-Season
20 UP TO
% Off*
. MADE IN ISRAEL
Mon-Wed Mo
Wed 10-6, Thurs-Fri
Th Fri 10-7, Sat 10-6, S Sun n 11-6
11 6
*Excludes prior purchases, layaway
& other discounts,
certain merchandise excluded
JUSTA FARM
ARM SHOPPING CENTER
1966 County Line Road, Huntingdon Valley, PA 19006
215-969-9626 • HOT-FOOT-BOUTIQUE.SHOPTIQUES.COM
Complimentary Financial Planning Consultation
Due to the ongoing pandemic, I am offering
virtual financial planning. It will be just you
and me in on a Zoom call.
We'll spend one hour discussing any financial
issues, questions, and concerns that matter
to you.
Services • Portfolio management
• Financial planning
• Goal setting & Prioritization
• Portfolio reviews/Second opinions
• Wealth management
• Distribution strategies
• Estate planning
• Retirement planning
• •
• •
One-on-One Financial Advice
Private and Confidential
No Strings Attached
No Obligations
Matthew A. Ramos, CFP®
Founder MAR Financial Planning, LLC
p: 267.225.7685
Matt@MARFP.com | www.MARFP.com
Straightforward financial planning for everyone™
To schedule a meeting, please email me (Matt@MARFP.com) or call/text me (267.225.7685).
JEWISHEXPONENT.COM 9