Video
Continued from Page 23
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congratulate people during their milestones.

“My editor goes through them and color corrects, audio corrects,
puts backgrounds together. Th en we send it back to the couple and
they have this keepsake forever.

“Th at’s kind of a bonus that we wouldn’t have had before,”
he said.

Yoblick said that while he has fulfi lled requests for special
eff ects in past videos, particularly for teens who wanted to appear
in a video game or Nike commercial for their b’nei mitzvah
celebrations, people are requesting more straightforward docu-
mentary-style fi lm techniques during the pandemic. No one
wants to accidentally give their relatives the fear of missing out.

“Th ere’s this tone of ‘Not everyone can be there.’ So they’re
not trying to be over-the-top with stuff ,” he said.

Although Sudall has been inspired by the micro events, the
scaled-down celebrations are not enough to bring business back
to pre-pandemic levels.

“To be honest, we’re not making any money at them — we’re
not charging a lot. We’re just covering costs, but you know the
value of seeing these families come together,” he said. “And a lot
of them are still going to have the party next year. And we’re going
to have something great that we’re making now that they’re going
to be able to show during the cocktail hour.”
Adelson’s 2021 calendar is booked solid with people who
have postponed their celebrations.

“I hope it does stay booked up, and we get back to being able
to do everything that we love to do,” he said. ❆
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