zel
Tov !
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T
im Sudall got his fi rst call about fi lming a microwedding in
June. Th e couple decided to tie the knot in their own backyard,
with a scaled-down guest list of 10.
Th e owner of Allure Films was happy to help. Many of his
clients postponed their celebrations due to the pandemic, which
struck a blow to the events industry, including his fi lm and
photography business.
He had coordinated reception Zooms a few times before,
although not extensively, so he dove into researching the latest
technology. By the time the wedding rolled around, he was ready.
“Th e fi rst one we did was a home run,” he said. “We had people
from Israel that were supposed to come over, and they couldn’t, so
they were able to watch it on Zoom. We had the guests that were
there, we had Grandpa do the HaMotzi.”
In addition to streaming the service live, his team fi lmed the
whole event so the couple could have a keepsake of their day.
“I was just blown away with how amazing it was that not only
did the small, intimate group get to have a wonderful wedding
ceremony and start their lives, but all these other friends and
family were able to join it,” he said.
Th e requests started rolling in. By September, Allure Films had
fi lmed 17 Zoom celebrations.
Ben Yoblick, owner of Lafayette Hill Studios, and Michael
Adelson, owner of Luria Visuals Custom Productions, have received
similar requests for photography and videography at scaled down
celebrations. Couples want to start their lives together by getting married,
and kids already know their Torah portions for b’nei mitzvah
celebrations. Professional-grade videos and livestreams of these
events are now deemed absolutely essential to make sure loved
ones can still be included from afar.
Adelson said the desire for a high-quality remote experience
for guests has placed a renewed emphasis on triple-checking
Wi-Fi connections and sound before the big day.
“My big belief is to make it easy and stress-free for all my
clients. Th ey’re very nervous and I don’t blame them — you don’t
want to invite your entire family to a Zoom meeting or a YouTube
link that’s not going to work,” he said.
Yoblick’s company had previously provided livestreaming
service for corporate events, and was able to put the same
technology to use for small celebrations.
“We started off a little more simple. People just wanted a single
camera to be livestreamed to the platform of their choice, you know,
whether it’s Facebook or Zoom or Vimeo or YouTube,” he said.
Later, they expanded to using multiple cameras for reaction
shots for special moments, like when couples exchange vows.
By using wireless microphones affi xed to bimahs and a sound
mixer, Yoblick and his team can create sound quality befi tting
a professional broadcast. Adelson and Sudall also use this tech-
nology for their productions.
During Allure Film livestreams, Sudall and his team put up a
graphic that welcomes everyone to the Zoom as soon as they log
in. Once the ceremony starts, the team shoots with two diff erent
cameras. When the bride and groom walk down the aisle at a
wedding, they can interact with their remote guests on an iPad.
Adelson has also worked with synagogues to fi lm High Holiday
services and started a side business called Love Note Video to
keep his editors working. Th e service creates professionally
edited videos of well-wishes sent by faraway friends and family to
See Video, Page 24
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