HONORABLE MENTIONS THAT
DIDN’T QUITE MAKE THE CUT:
Easy-Bake Oven: A personal-sized cake made out of pow-
der and water, cooked by lightbulb? Sold.

Etch A Sketch: A gift for experts in the art of stick-figure
drawings. Legos: Obviously Legos are amazing and the brand contin-
ues to expand in merchandise, theme parks and movies, so
detailing its entire rise and fail is near impossible.

Rubik’s Cube: When you think back on the ’80s, it’s a com-
bination of Molly Ringwald’s red locks, neon aerobic jump-
suits and this cube.

Hot Wheels: These little cars were as close as kids could get
to the real deal.

Super Soakers: Nerf’s water guns dominated summers in
the early ’90s.

Tamagotchi: The handheld keychain-sized digital pets
were somehow more captivating than real pets.

Hatchimals: This Furby-like toy dominated 2016. The prem-
ise: Kids had to rub a plastic “egg” to “hatch” a furry ro-
bot creature from it, and then it chirps for eternity. Starting
price: $50. Demanding price: $498 and up.

even stirred enough controversy to be banned by the National Se-
curity Agency in 1999 for fear that they “contained an internal re-
cording device” that “would spill secrets,” Gizmodo wrote.

NOW: The interactive toy made a comeback in 2005 and again
in 2012 with more complex facial movements, voice recognition
and LCD eyes. The newest Furby Connect — paired with an app
— goes for $99.99, but first-generation creepy critters sit around a
solid grand on eBay.

Franky Bradley’s
Bar Restaurant Venue
Serving dinner, pre-theatre and late night
menus everyday, mention this ad for a 15% discount
“Franky Bradley's has sweet rewards for those
who dare to find it” Craig La Ban,
Philadelphia Inquirer
1320 Chancellor St, Philadelphia, On the corner of Juniper St.

215-735-0735 Peace of Mind
FROZEN MERCHANDISE, 2013
THEN: Oh, you haven’t heard “Let it Go” before? Allow every
child ever to serenade you with all 276 words, including shrieking
— and sometimes cute — high notes. Forbes reported the film hit
$1.3 billion at the box office, but the licensing of the movie and its
characters grossed $107.2 billion in retail sales. This 2013 Disney
hit starring MOTs Idina Menzel and Josh Gad has marketed every
product under the sun with Anna and Elsa’s faces on it, and with
the second movie to be released in 2019, we’ll be building a lot of
snowmen for years to come.

NOW: It’s hard to nar-
row down specific trends
in Frozen merchandise,
but in 2014 Fortune re-
ported Walmart had more
than 700 different Frozen
items, Toys“R”Us had
more than 300, and eBay
claimed upward of 40,000
listings. Probably the
biggest hit was the Snow
Glow Elsa doll, which re-
Frozen dolls at Toys“R”Us
tailed for around $30 and Photo by Mike Mozart of TheToyChannel
often sold online for dou- and JeepersMedia on YouTube via Flickr
Creative Commons
ble the price. l
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WINTER HOLIDAY MAGAZINE
NOVEMBER 23, 2017
31